Marketing Director Job at INSHUR in New York

Overview Talent Partner @ INSHUR | Talent Acquisition, Recruitment

Shape the brand, define our narrative, and guide our global market expansion.

INSHUR is a leader in insurtech for the on-demand economy, trusted by platforms such as Uber, Uber Eats, Amazon, Bolt, Ola, and FreeNow. We are redefining the future of mobility and are seeking a Director of Marketing to join our team. We are headquartered in New York City with offices in Westlake, CA; Dallas, TX; the UK; and the Netherlands. The company supports a hybrid working model and offers remote work with in-person collaboration in our New York office at least two days a week.

You will work on multiple brands as we reinvent the industry in markets across the UK, US, and the Netherlands. You will report to the CEO and join a collaborative team of about 250 people to build a world-class brand and marketing engine that supports INSHUR’s growth.

What you’ll do

Develop and coordinate a global marketing strategy across the US and Europe, guiding major initiatives and setting the vision for all efforts

Create a scalable demand generation engine with multi-channel acquisition strategies focused on the US market

Guide brand and narrative development, collaborating with external brand and PR agencies to define INSHUR’s market identity

Partner with Product and Sales to design and deliver regional go-to-market strategies

Develop and mentor a dedicated marketing team and support growth of marketing professionals

Support data-informed decision making using analytics and ROI metrics to improve performance across marketing channels

Ensure marketing compliance by embedding regulatory standards into strategies and campaigns

What we’re looking for

Essentials to flourish in the role :

Proven Marketing Leadership : Demonstrated success in senior roles at insurtech, fintech, or spin-out insurtech brands from traditional insurance carriers, or candidates from high-growth SaaS

T Shaped Marketing Expertise : Broad understanding across major marketing domains with deep performance marketing expertise

Strategic & Hands-On : Ability to develop strategy while performing hands-on execution

Data-Informed : Strong analytics and attribution skill to drive performance

Product Marketing Expertise : Experience launching and nurturing new technology products

Brand & Narrative Leadership : Ability to define brand positioning and craft market stories

Regulatory Understanding : Familiarity with regulated environments, ensuring compliant campaigns

Additional distinguishing skills :

Background in Insurtech or On-Demand Economy is a plus

What to expect from the process

Screen & Intro : 45-minute video call with Head of Talent Acquisition

First Interview : 60-minute video call with Exec & Chief of Staff

Case Study : Brief take-home task followed by in-person interview with CEO, CFO, and Marketer

Final Stage : 60-minute video call with CEO & People Director

We encourage questions about the role and the company throughout the hiring process. This is an opportunity for you to interview us as much as it is for us to interview you.

What we offer

Budget for this role : $180,000-$245,000 , with flexibility for the right candidate

Stock options and a benefits package supporting long-term growth and wellbeing

25 days of holiday (+5 days after 5 years), 5 sick days, 8 federal holidays

Medical, dental, and vision insurance

Life insurance, short- and long-term disability benefits

13 weeks fully paid parental leave

401(k) with 4% company match

Flexible working hours

$650 annual training allowance

24 / 7 Employee Assistance Program and mental health benefits

Laptop and equipment provided

About Us

INSHUR’s mission is to be the leader in insurance solutions for the on-demand economy, making coverage fair and accessible for drivers

Cutting-edge technology and deep insurance know-how underpin our offering for on-demand drivers

Backed by leading investors and partners; expanding to new territories in the future

We are a global team of about 250 people across the US, UK, and the Netherlands, valuing generosity, inclusivity, open-mindedness, and diversity; delivering great results with openness; and providing long-term career growth and wellbeing. We support flexible work arrangements and adjust for accessibility needs upon request.

Equal opportunities

INSHUR is committed to equal opportunities and does not discriminate based on race, color, religion, gender, gender identity or expression, sexual orientation, national origin, genetics, marital status, disability, or age. As of Aug 2025, our team includes 46% women, 31% BAME / BIPOC, and 12% LGBTQ+. We represent 30+ nationalities and have been recognised for Diversity and Inclusion by the British Insurance Awards. We follow a structured, inclusive hiring process and offer flexible arrangements where possible.

Seniority level Director

Employment type Full-time

Job function Marketing

Industries : IT Services and IT Consulting

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