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SaaS Marketing Specialist, North America Software Business Unit
SaaS Marketing Specialist, North America Software Business UnitStellantis • Auburn Hills, MI, United States
SaaS Marketing Specialist, North America Software Business Unit

SaaS Marketing Specialist, North America Software Business Unit

Stellantis • Auburn Hills, MI, United States
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Who We Are :

The Stellantis Software Business Unit (SWBU) was established in 2021 and brings an entirely new vision to the driving experience. Our mission is to design the most captivating experiences in Mobility, bringing "tomorrow's" tech innovations closer to today, daily. If you're ready to help lead this automotive technology transformation, we want to hear from you.

About the Role :

We are seeking a results-driven SaaS Marketing Specialist to join our dynamic marketing team. This role is ideal for someone who thrives in a fast-paced environment and has a passion for driving growth through digital marketing strategies tailored to software-as-a-service (SaaS) products.

You will be responsible for supporting the development and execution of marketing campaigns that generate awareness / leads, nurture / engage, and support customer retention / growth. Your work will directly impact our brand visibility, customer acquisition, and revenue growth.

Key Responsibilities :

Campaign Strategy & Execution

  • Support the channel leads in planning, launch, and optimization of multi-channel marketing campaigns (email, paid media, SEO, content, social, etc.…)
  • Collaborate with product and sales teams to align messaging and campaign goals

Content Development

  • Assist with creating compelling content for all channels
  • Ensure messaging is consistent, engaging, and tailored to target personas

    • Lead Generation & Nurturing

  • Maintain marketing funnels to assist with targeting and segmentation to ensure the right message at the right time to the right audience
  • Monitor and improve conversion rates across the buyer journey

    • Analytics & Optimization

  • Coordinate with the Software Digital Experience & Marketing Intelligence team to track campaign performance
  • Analyze data to identify trends, insights, and opportunities for improvement

    • Market & Competitor Research

  • Stay up to date with SaaS industry trends and competitor strategies
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    Marketing Specialist • Auburn Hills, MI, United States