Senior Brand Strategist, Amazon Devices Brand Studio Job at Amazon in Seattle

Senior Brand Strategist, Amazon Devices Brand Studio Join Amazon as a Senior Brand Strategist in the Devices and Services Brand Studio. We are looking for a dynamic, multifaceted brand builder and storyteller to craft and drive alignment on strategic elements of brand strategy, including brand positioning, brand architecture, creative strategy, and brand identity.

This role will steward strategy through the creative processes – from product concept and UX considerations through marketing and engagement campaigns – collaborating across teams to build cohesive storytelling that positively shifts perceptions, influences desired customer behaviors, and grows our brands and businesses.

The Senior Brand Strategist is a prophetic thinker who is deeply engaged with cultural and tech industry trends, and intersects their knowledge and high judgement with customer and business insights. They work closely with teammates and partners across Naming Strategy, Customer Insights, Brand Design, Content Strategy, Creative Program Management, Brand Marketing, Go-to-Market, Product Management, UX and Industrial Design, as well as with brand and business stakeholders in other parts of Amazon.

Key Responsibilities :

Drive cultural research and insights, presenting findings in compelling ways across organizational levels

Craft brand architecture strategies

Lead collaborative workshops with cross-functional partners to integrate customer insights, cultural trends, and business objectives

Create and implement brand positioning frameworks that shape product development, marketing, and customer experience

Author strategic briefs ranging from high-level brand direction to specific campaign tactics

Partner with Insights teams to develop brand health metrics, design targeted research studies, and transform findings into actionable innovation strategies

Collaborate with Content Strategy to develop cohesive brand storytelling across the customer journey

Champion strategic thinking through knowledge sharing and documentation of brand insights

Basic Qualifications :

Experience in marketing or marketing research

Experience using data and metrics to drive improvements

Experience communicating results to senior leadership

Bachelor's degree in marketing, advertising, business or equivalent

Experience creating and managing complex, cross-team project plans

6+ years experience defining and executing brand strategies for multiple top global brands

Preferred Qualifications :

Experience with customer segmentation, profiling, and targeting

Brand strategy experience in consumer electronics, technology, or entertainment industries

Amazon is an equal opportunity employer and does not discriminate on the basis of protected veteran status, disability, or other legally protected status.

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