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Video/Media Buyer
Video/Media BuyerKWG • New York, New York, United States
Video / Media Buyer

Video / Media Buyer

KWG • New York, New York, United States
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KWG Advertising

Open Position : Associate Media Buyer, IE

We're looking for a proactive, detail-oriented Associate Media Buyer with two-plus years of experience stewarding linear TV investments. This full-time, hybrid role (remote + regular in-office collaboration) sits within our Investment & Execution department and supports multiple client accounts.

You'll own day-to-day TV buyingfrom scatter negotiations to trafficking and campaign deliverywhile collaborating closely with Communications Strategy, Finance, and vendor partners to maximize value for our clients.

What You'll Do :

Campaign Execution & Management

  • Lead day-to-day buying and budget stewardship across Network, Cable, Syndication, and : 10 units .
  • Negotiate scatter avails, rates, and placement to secure efficient, high-impact schedules.
  • Conduct marketplace check-ins and analyze brand allocation grids to keep plans on-strategy.
  • Oversee traffic logistics (copy rotations, flighting, clearance) and serve as the primary vendor contact.
  • Monitor delivery via vendor pre- / post-logs, corporate trackers, and matching reports; escalate ADUs as needed.
  • Maintain budget accuracy in order-entry systems (OUs, CPM grids, monthly breakouts) and reconcile invoices with Finance.

Planning & Optimization

  • Provide upfront and scatter analysis support (rating trends, CPP requests).
  • Support Manager to pull together marketplace evaluations and agency POVs as needed.
  • Identify and request weekly / quarterly shifts to improve weight distribution and hit client KPIs.
  • Partner with the CTV Lead as needed to align linear and streaming video strategies and secure holistic value for clients.

    • Leadership & Collaboration

  • Support documentation and refinement of department best practices (systems checks, posting workflows, vendor SOPs).
  • Partner with team leadership on recommending improvements to workflow (automation, AI integration, RACI, etc.) and learning and development initiatives for the team.
  • Foster positive relationships with vendor and measurement partners to stay ahead of industry shifts.

    • Why You'll Thrive Here :

  • Dynamic & Growing Team : Be part of a collaborative and energetic team
  • Own Your Impact : Develop and execute strategies that directly impact client success.
  • Hybrid Work : Enjoy the flexibility of a hybrid work model, with the option to work from our New York City office or remotely.
  • Continuous Learning : Stay at the forefront of the industry with access to resources and opportunities to hone your skills.

    • What We're Looking For :

  • TV Buying Experience : 2+ years of experience in linear TV buying; confident negotiating with vendors.
  • Adaptability : Thrive in a fast-paced environment, readily embracing change and new challenges
  • Eagle Eye for Detail : Possess a keen eye for detail to ensure accuracy in schedules, logs, and reporting, spotting discrepancies before they become issues.
  • Proactive Problem - Solver : Ability to anticipate, recognize, and clearly define problems, demonstrating proactive problem-solving by seeking innovative solutions, weighing alternatives, and proposing solutions.
  • Data Detective : Confident in data analysis and interpret performance metrics to inform strategic decisions : evaluating offered media deals and putting them in the context of the current market. Strong understanding / utility of Microsoft Excel and proficiency in working with large datasets.
  • Communication Champion : Strong written and verbal communication skills with internal managers and communication strategy teams.
  • Project Management Pro : Proven ability to manage multiple projects, prioritize tasks, and meet deadlines with finesse.
  • Process Driven Innovator : Actively looks for opportunities to streamline complex workflows, refine existing systems, and enhance team efficiency by implementing better processes, documentation, and tools.
  • Positive Team Player : Maintain a positive and enthusiastic attitude, fostering a collaborative and supportive work environment.
  • System Familiarity : Hands-on experience or familiarity with industry-standard media platforms, including Media Buying Software (e.g., Mediaocean); Ratings / Planning Tools (e.g., Nielsen systems, Guideline), etc.

    • Ready to Join the Team?

    If you're a passionate media buyer eager to make a real difference, we want to hear from you! Apply today!

    Benefits

  • Comprehensive healthcare with medical, dental, vision and disability insurance
  • Paid time off & Summer Fridays
  • Remote work flexibility
  • 401K plan with Agency match
  • Employee stock ownership plan (ESOP)
  • Commuter & FSA benefits
  • Continued education & professional development opportunities
  • Company-wide team events including trivia, meditation / mindfulness sessions, food tastings, happy hours and more!

    • About KWG :

    KWG is a communications agency. You probably havent met anyone like us. We define our success solely on our clients business results. How do we succeed? By asking tough questions and digging into what keeps our clients up at night. Mining for insights others might pass over. We look at the world as moments of impact. To plan smarter. Spot opportunities to make brand budgets work harder. And speak to consumers thoughtfully and authentically. We respect data, the right data to help us learn and react. Our analytics harnesses decades of actional insights to help propel brands forward. We drive measurably deeper connections.

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    Buyer • New York, New York, United States

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