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Project-Based Direct Response Copywriter - E-Commerce (AI + Research Focus)
Project-Based Direct Response Copywriter - E-Commerce (AI + Research Focus)Pearl West • New York, NY, US
Project-Based Direct Response Copywriter - E-Commerce (AI + Research Focus)

Project-Based Direct Response Copywriter - E-Commerce (AI + Research Focus)

Pearl West • New York, NY, US
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Job Description

Job Description

Company Overview

We’re a lean, data-driven eCommerce team that thrives on performance and creative experimentation. Operating across multiple product categories and platforms, we specialize in scaling brands through compelling content, sharp copy, and high-converting creatives. Every idea we launch is backed by testing, metrics, and iteration. If you’re energized by direct response marketing, love a good A / B test, and want your creative work to drive revenue — you’ll feel right at home with us.

Role Overview

We’re looking for a project-based Direct Response Copywriter with 3+ years of experience writing for e-commerce brands. This contract-based role is perfect for someone who can jump in, own projects end to end, and create high-performing copy using a mix of human creativity, product insight, and AI tools like ChatGPT and Claude AI.

You’ll be responsible for crafting landing pages, email sequences, ad copy, and more — all grounded in detailed product research and optimized to convert. If you’re fluent in persuasive storytelling and data-driven messaging, we’d love to collaborate with you on a high-impact project.

Key Responsibilities

🔍 Conduct deep product research to identify compelling USPs and unique mechanisms

✍️ Write landing pages, ads, and email campaigns that convert across eCommerce platforms

🧠 Use AI tools like Claude AI and ChatGPT to improve speed and efficiency without compromising quality

📊 Analyze performance data and A / B test different messaging angles

🤝 Collaborate with design and marketing to ensure aligned visuals and copy

📚 Deliver polished, research-backed copy assets on time and optimized for impact

Project KPIs

📈 Deliver a 10% uplift in landing page conversions

📦 Identify and integrate 3–5 unique USPs or mechanisms per product

🧠 Reduce editing time by 25% through strategic use of AI tools

🚀 Ensure all copy assets are performance-focused and ready for launch

Success in This Role Looks Like

  • You deliver clear, persuasive, research-driven copy that meets or exceeds conversion goals
  • You bring new creative angles and fresh hooks grounded in real product and customer insight
  • You use AI tools to streamline your writing process, not replace your creative thinking
  • You’re able to work independently, meet deadlines, and hit project milestones confidently

Required Skills & Qualifications

✅ 3+ years of eCommerce-focused copywriting experience

✅ Direct response copywriting background (Gary Halbert, Dan Kennedy, etc.)

✅ Strong research and product positioning skills

✅ Experience using AI tools (ChatGPT, Claude, Jasper, etc.)

✅ Understanding of customer psychology and purchase behavior

✅ Strong attention to detail and proven ability to write high-converting copy

Nice-to-Have Skills

✨ Familiarity with Shopify, Amazon, or other eCommerce platforms

✨ Experience analyzing ad / campaign data for copy optimization

✨ Previous freelance or contract experience in a fast-paced, results-driven environment

Who Should Apply?

✅ Apply if you :

  • Know how to turn product research into sharp, conversion-driven copy
  • Love working independently and delivering great results under tight deadlines
  • Have a strong portfolio that shows real-world impact
  • Are confident using AI tools to enhance (not replace) your writing process
  • 🚫 Do not apply if :

  • You are a non-native English speaker without fluency in persuasive written copy
  • You have no direct response experience
  • You have never used AI tools for writing or workflow improvement
  • Project Details & Work Setup

    📋 Work Arrangement : Project-based (remote)

    💼 Commitment : Based on scope of work (to be discussed)

    💰 Compensation : Competitive, based on experience and project scope

    🧘 Flexibility : Work on your own time as long as deadlines are met

    🎯 Collaboration : Clear communication, performance-focused direction, and team support

    How to Apply

    We’re excited to see what you’ve got. To apply for this project-based role :

  • Submit your resume and portfolio – Show us your best work, especially performance-driven copy for eCommerce brands.
  • Answer a short assessment – If shortlisted, you’ll be invited to complete a skills-based evaluation.
  • Join an initial interview – A quick call to discuss your experience, process, and fit for the project.
  • Final interview with the department manager – Dive deeper into strategy, expectations, and how you’ll contribute to the team.
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