QAD is hiring : Product and Communication Strategist, Automotive and Industrial -

Overview

Organization Overview

Company Description

Redzone, a business unit of QAD, is the largest and fastest growing connected workforce solution for manufacturers. We are on a mission to transform manufacturing by empowering frontline workers globally. With ambitious growth targets, we are set to more than double our business over the next three years in pursuit of our vision : A Redzone in every factory and a smile on every frontline employee's face.

Job Description

Redzone is seeking a highly motivated Product Communication Strategist to lead the development of Redzone in the automotive and industrial manufacturing spaces. As a key member of our Product Marketing team, you will be responsible for developing and delivering the message around Redzone that addresses the unique challenges of automotive and industrial environments. This role requires a deep understanding of manufacturing processes, strong verbal and written communication skills, an understanding of current and emergent trends in manufacturing, and a passion for helping manufacturers improve their processes.

Position is remote anywhere in continental US. We are not able to sponsor visas for this role. This role requires travel up to 25%.

Responsibilities

• Product Strategy and Go-to-Market : Develop a strategy for marketing Redzone's solutions in high-growth markets of Automotive and Industrial manufacturers. Articulate a compelling product message customized for those markets, aligned with product capabilities. Understand, define and further develop use-cases. Conduct market research, competitive analysis, and customer interviews to identify unmet needs, opportunities, and emerging trends in industrial settings. Partner with the Product Managers to understand the current product roadmap. Provide feedback on current feature gaps in the market, prioritizing features and initiatives based on business value and commercial impact. Create content that is simultaneously aligned with overall Redzone strategy and also reflective of unique use-cases and industries.
• Sales Enablement : Create compelling product messaging, positioning, and sales enablement materials (e.g., presentations, demos, training content). Maintain and refine messages to reflect changing markets, products, and macro-trends. As a subject matter expert, provide product expertise and support to sales teams during customer engagements.
• Stakeholder Management : Communicate regularly with internal and external stakeholders, including leadership, sales, engineering, and customers, to ensure alignment and transparency. Represent Redzone at industry events, conferences, and customer meetings. Work with the Public Relations team and support identified opportunities such as select podcasts and webinars.

Qualifications

Bonus

Compensation and Benefits

About QAD and QAD Redzone

QAD Inc. is a leading provider of adaptive, cloud-based enterprise software and services for global manufacturing companies. Global manufacturers face ever-increasing disruption caused by technology-driven innovation and changing consumer preferences. In order to survive and thrive, manufacturers must be able to innovate and change business models at unprecedented rates of speed. QAD calls these companies Adaptive Manufacturing Enterprises. QAD Redzone helps to enable QAD’s vision for the Adaptive Enterprise. Labor productivity improvements directly impact efficiency. Productive and empowered employees increase the effective capacity of your plant and accelerate time to productivity for new employees giving manufacturers the agility to increase production beyond what was previously possible without having to invest in production equipment or new plants, and reduce the amount and impact of employee attrition. Empowered employees with a growth mindset take extreme ownership of challenges that impact their production goals, creating resilience in the face of disruption. We are an Equal Opportunity Employer and do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, status as a veteran, and basis of disability or any other federal, state or local protected class.

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Product and Communication Strategist, Automotive and Industrial -REMOTE in US

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