Principal Product Marketing ManagerVirtualVocations • Renton, Washington, United States
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Principal Product Marketing Manager
VirtualVocations • Renton, Washington, United States
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A company is looking for a Principal Product Marketing Manager for Jira Product Discovery.
Key Responsibilities
Own and evolve messaging and positioning for Jira Product Discovery to clearly articulate its value
Shape and drive the go-to-market strategy, defining target segments and aligning campaigns to drive adoption
Partner with teams to design, run, and optimize multi-channel paid campaigns for awareness and acquisition
Required Qualifications
8+ years in product marketing with a focus on B2B SaaS
Experience creating content that drives discovery, engagement, and adoption
Track record of driving measurable impact through integrated campaigns and growth experiments
Demonstrated ability to influence across functions and levels
Strong analytical skills to turn insights into strategy and execution
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Principal Product Manager • Renton, Washington, United States
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