Marketing Cloud Email Specialist

The Marketing Automation Specialist is part of the Digital Lab team and will be responsible for playing an integral part of the team building Consumer 1 : 1 marketing programs.

What are the top 3-5 skills :

experience or education required for this position : Certification in Salesforce Marketing Cloud, experience building customer email and SMS journeys, Audience Segmentation using SQL.

Responsibilities include :

• Build, QC and execute low-medium complexity brand omnichannel programs. This includes building out journeys (base cadences) and highly complex trigger programs to deliver the right message to the right person at the right time through the right channel
• Ensure high quality, on-time, and error free implementation, testing, and QA of campaigns within the Salesforce Marketing Cloud automation platform.
• Create, review, and share standard quality control documents and follow process to ensure accuracy and completeness.
• Monitor email deliverability across domains for all brand campaigns implemented. Provide recommendations on how to optimize deliverability, resolve IP reputation issues and ensure proper inbox placement.
• Identify issues, identify root cause, and recommend corrective action for campaign builds, IP reputation and deliverability.
• Participate in agile delivery activities such as design, build, QA, and continuous improvement. Maintain documents according to the requirements of department document management policies and procedures.
• Build and execute test plans, identify winners and pro-actively recommend optimization opportunities and ensure high email deliverability, reach and engagement.
• Collaborate with various internal / external partners to define, execute, and optimize email, direct mail, and media campaigns. Cross-functional teams include Brand Marketing, Strategy, Business Technology Solutions, Marketing Analytics & Business Insights, Creative and Digital Agencies.
• Provides exemplary customer service while setting, maintaining, and exceeding brand expectations. Provide updates on projects and any risks to the Associate Director.
• Keep abreast of 1 : 1 marketing and email industry best practices and new technology by participating in professional organizations, as well as attending industry seminars and conferences. Provide recommendations on how to apply at Client

Key Client Leadership Competencies :

Qualifications :

Job Type : Contract

Pay : $ $38.00 per hour

Expected hours : 40 per week

Benefits :

Work Location : Hybrid remote in Mettawa, Illinois 60045