Lifecycle Marketing ManagerVirtualVocations • Norfolk, Virginia, United States
Lifecycle Marketing Manager
VirtualVocations • Norfolk, Virginia, United States
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A company is looking for a Lifecycle Marketing Manager to optimize the care journey from referral to active utilization.
Key Responsibilities
Design and execute end-to-end lifecycle campaigns in Iterable to move families from referral to active care
Optimize conversion funnels and develop segmentation strategies for personalized messaging
Collaborate with clinical, operations, and product teams to address drop-off reasons and improve engagement
Required Qualifications
3+ years of lifecycle or email marketing experience, preferably in healthcare or mission-driven organizations
Expert-level proficiency in Iterable, including campaign building and automation
Proven track record of designing campaigns that drive measurable conversion improvements
Strong analytical skills to translate data into actionable insights
Experience with complex, multi-touch conversion funnels and multi-channel lifecycle programs
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Lifecycle Marketing Manager • Norfolk, Virginia, United States
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