Aspen Dental is hiring : Senior Manager, SEO / AIO in Chicago

The Aspen Group (TAG) is one of the largest and most trusted retail healthcare business support organizations in the U.S. and has supported over 20,000 healthcare professionals and team members with close to 1,500 health and wellness offices across 48 states in four distinct categories : dental care, urgent care, medical aesthetics, and animal health. Working in partnership with independent practice owners and clinicians, the team is united by a single purpose : to prove that healthcare can be better and smarter for everyone. TAG provides a comprehensive suite of centralized business support services that power the impact of five consumer-facing businesses : Aspen Dental, ClearChoice Dental Implant Centers, WellNow Urgent Care, Chapter Aesthetic Studio, and Lovet. Each brand has access to a deep community of experts, tools and resources to grow their practices, and an unwavering commitment to delivering high-quality consumer healthcare experiences at scale.

As a reflection of our current needs and planned growth we are very pleased to offer a new opportunity to join our dedicated team as a Senior Manager, SEO / AIO

Job Description

We are seeking a highly skilled and dynamic   Senior Manager, SEO / AIO   to join our at The Aspen Group. This is an exciting opportunity to lead the development and execution of innovative organic search strategies that will directly contribute to our organizational goals of driving patient acquisition and brand awareness.

As the Senior Manager, SEO / AIO, you will oversee and manage organic search channel initiatives for the Aspen Dental website. You will work closely with senior leadership to align SEO / AIO strategies with business objectives, ensuring SEO / AIO initiatives drive measurable results.

The ideal candidate will be an expert in search engine optimization, with strong analytical skills, and a passion for creative problem-solving. You must also be an excellent communicator and storyteller, capable of translating complex data insights into actionable strategies that resonate with stakeholders and executive leadership.

Key Responsibilities

• Strategy Development & Execution :   Lead the development and execution of comprehensive SEO / AIO strategies to drive high value patient acquisition across various service lines.
• SEO / AIO Agency Coordination :   Coordinate with agency resources to deliver end-to-end content and / or link earning campaign processes, from planning to execution, optimization, and reporting, ensuring that all campaigns meet or exceed performance KPIs.
• Collaboration with Leadership :   Collaborate directly with executive leadership to define SEO / AIO objectives and align SEO / AIO strategies with broader organizational goals. Present performance insights and recommendations to executives and stakeholders.
• Cross-Functional Collaboration :   Work closely with internal teams (e.g., content, creative, analytics) and external agency partners to ensure campaigns are optimized for the target audience and driving acquisition performance.
• Data-Driven Decision Making :   Utilize data analytics tools such as Google Analytics, Semrush, and Google Search Console to monitor performance and adjust tactics as necessary. Own the brand’s configuration in Semrush to ensure the service is being fully leveraged.
• Generative AI Innovation :   Stay up to date with the latest trends and technologies in Generative AI, and apply these insights to continuously improve efficiency, reduce time to market, and accelerate results. Coordinate and collaborate with agency partners to develop and deploy content and technical strategies to establish our brands as trusted and authoritative resources for inclusion in AI search (AI Overviews, AI Mode, AI search engines, etc.).
• Reporting & Analysis :   Provide detailed, data-driven reports and actionable insights to stakeholders, focusing on performance trends and drivers and actionable recommendations for future initiatives.

Required Skills & Qualifications

Desired Skills & Attributes

Annual Salary Range : $130,000-$160,000 / year, with a generous benefits package that includes paid time off, health, dental, vision, and 401(k) savings plan with match.