Product Marketing Strategist, Fiber and Transport

Product Marketing Strategist

Zayo provides mission-critical bandwidth to the worlds most impactful companies, fueling the innovations that are transforming our society. Zayos 141,000-mile network in North America and Europe includes extensive metro connectivity to thousands of buildings and data centers. Zayos communications infrastructure solutions include dark fiber, private data networks, wavelengths, Ethernet, and dedicated Internet access. Zayo serves wireless and wireline carriers, media, tech, content, finance, healthcare, and other large enterprises.

Our Product Marketing Strategist will be responsible for defining, messaging, and positioning the value of Zayos Fiber and Transport offerings to the market. Working closely with the Product Management, Sales Enablement, Solution Engineering, and Marketing teams, this role will launch new products, routes, and solutions; enable global sales and channel teams; build go-to-market strategies; and evangelize new innovations with customers and prospects. Attention to detail and an eye for quality are critical to success, along with the ability to grasp and present product value propositions to different market segments in a way that resonates and clearly articulates how we solve our buyers problems. Success in the role will be based on achieving revenue targets and bookings by product line.

Responsibilities :

• Develop deep expertise in your product line, leveraging a variety of data sources to understand market trends, competitor strategies, customer requirements, and buying behavior to identify market opportunities and customer demand.
• Provide input and recommendations into the product roadmap, strategy, and pricing based on sales, market, and customer research findings, industry analyst interactions, and competitive findings.
• Develop and activate positioning, buyer personas, value propositions, and messaging that differentiate Zayo in the marketplace and resonate with target audiences.
• Collaborate with other marketing functions such as revenue marketing, corporate marketing, and channel marketing to ensure Zayos products, solutions, and services are accurately reflected in programs, campaigns, digital marketing, events, etc.
• Partner with sales enablement to support educating the sales about the value of Zayos products, solutions, and services.
• Oversee the production of product-related content including (but not limited to) white-papers, presentations, blogs, case studies, solution briefs, web content, battlecards, and sales playbooks.
• Build and execute product launch strategies, in partnership with Product Management and broader Marketing teams.
• Develop materials for analyst engagements.
• Act as a subject matter expert at key industry events.
• Lead quarterly infrastructure release efforts.

Qualifications :

Estimated Base Salary Range : $77,100 - $118,600 USD / annually

The base pay range shown is a guideline and reasonable estimate for this role. It takes into account the wide variety of factors that are considered in making compensation decisions. Actual compensation offered may vary from the posted range based upon geographic location, work experience, skill level, certifications, and other business and organizational needs. Non-sales roles may be eligible to participate in a discretionary annual incentive plan. Sales roles may be eligible to participate in a sales incentive plan.

Additionally, this position may be eligible for certain benefits, such as health insurance, life insurance, disability retirement plans, paid time off.

Zayo provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, provincial, or local laws.