Senior Marketing Operations Specialist

Job Type

Full-time

Description

Title : Senior Marketing Operations Specialist

Department : Marketing

Location : Hybrid / Remote (while the position is open to remote employees in a USA location, we have a strong preference for Houston, TX metro area candidates and they will be given preference)

Reports to : Sr. Director, Marketing

Employment Classification : Full-time, Salary Exempt (Professional)

Range : $75,000 to $110,000 (based on years of experience, technical skill set, and location)

Position Summary :

PCS is hiring a Senior Marketing Operations Specialist to keep our B2B marketing engine running at full speed. In this role, you will manage HubSpot, Salesforce, and our data flows to make sure every campaign is measurable, and every lead is trackable. You will deliver reports that show ROI, support forecasting, and help us run smarter, more efficient campaigns. If you love marketing tech, clean data, and using AI to work faster, this role is built for you.

Essential Job Functions :

Reporting, Analytics and Forecasting

• Data Flow Optimization : Ensure seamless integration and clean data across platforms is a hallmark of this position.
• Build and deliver reports that track lead flow, funnel performance, campaign results, and brand impact.
• Provide ad-hoc reporting and insights on demand.
• Partner with Marketing leadership and Finance by building models and data inputs for forecasting lead volume, conversion rates, pipeline, and cost-per-lead.
• Assist in budget planning by tracking ROI across channels and surfacing trends that inform future investment.
• Support the web producer to ensure Google Analytics is properly configured and train team members to interpret results.

Marketing Technology and Data Operations

o Administer HubSpot (50%)

o Salesforce (40%)

o Connected tools (social media and advertising platforms, google analytics.) (10%)

Campaign and Budget Performance

o Track and analyze campaign ROI, cost per lead, and funnel conversion rates.

Cross-Team Collaboration

Company Background

Who We Are :

With almost 30 years of proven reliability, PCS Software, Inc., is the all-in-one Transportation Management System trusted by more than 1,000 carriers and brokers is a leading provider of transportation management solutions. PCS is dedicated to empowering carriers, brokers, and shippers to streamline operations, improve efficiency, and maximize profitability. With a suite of advanced software tools, PCS supports the entire freight lifecycle from planning and execution to compliance and analytics. With Cortex AI embedded, PCS TMS turns data into decisions - helping customers work smarter, faster, and more profitably every day.

Why Join PCS?

PCS Software, Inc. is the perfect combination of a fun work environment that rewards your hard work with amazing opportunities for career growth and personal development. If you want to be the newest member of a vibrant group of energized technology leaders in an innovative and entrepreneurial environment, then apply online today to start building solutions that customers will love to use and join a company that truly rewards your hard work and values your talented contributions.

PCS Software, Inc. is also considered one of the best places to work because of our competitive compensation plans, comprehensive benefits plan for qualified employees with multiple medical plans to choose from and company paid dental and vision premium options for you and your dependents, 401k with a 4% match, unlimited PTO package, a truly creative and fun working environment, paid training and development opportunities, employee recognition programs, and amazing opportunities for career growth and personal development.

Work Authorization

No calls or agencies please. PCS Software, Inc. will only employ those who are legally authorized to work in the United States. This is not a position for which sponsorship will be provided. Individuals with temporary visas such as E, F-1, H-1, H-2, L, B, J, or TN or who need sponsorship for work authorization now or in the future, are not eligible for hire.

This job description provides many examples of the types of responsibilities required but is in not intended to be a comprehensive list. The incumbent will complete other job responsibilities as needed which are not specifically described in this document.

PCS Software, Inc. is an Equal Opportunity Employer. All qualified applicants will receive consideration for employment without regard to sex, race, color, religion, national origin, age, marital status, political affiliation, sexual orientation, gender identity, genetic information, disability, or protected veteran status. We are committed to providing a workplace free of any discrimination or harassment.

We thank all respondents for their interest in PCS Software, Inc. However, only those selected for an interview will be contacted.

No Agencies or 3rd party recruiters please.

Requirements

Position Requirements :

Bachelor's degree in Business or STEM field such as Computer Science

Experience :

5-7 years in B2B marketing operations and analytics required. Broader marketing experience (demand gen, campaigns, digital, etc.) strongly preferred; ideal candidates will bring 10+ years of combined marketing background.

Technical Skills :

Advanced proficiency as an administrator in HubSpot and as a super user / business analyst in Salesforce required. Experience with marketing attribution platforms, analytics tools (Google Analytics), and data integrations preferred.

Analytical Skills :

Proven ability to calculate ROI, track cost per lead, and provide forecasting models that support planning. Strong Excel / data manipulation skills a must.

AI Mindset :

Demonstrated willingness to adopt and apply AI tools to automate tasks, accelerate reporting, and improve efficiency. Must be comfortable experimenting with new technologies and integrating them into daily workflows.

Communication :

Able to distill complex data into clear insights for non-technical stakeholders (Marketing leadership, Finance, Sales). Comfortable presenting findings and making recommendations.

Collaboration :

Experience partnering with cross-functional teams, especially Sales Operations and Finance, to align data, definitions, and reporting.

Problem Solving :

Track record of cleaning messy data, troubleshooting Martech stacks, and building scalable processes.

Bonus Skills :

Exposure to PPC budgeting, ABM reporting, or evaluating emerging Martech / AI tools.

Salary Description

$75,000 to $110,000