Media Relations Manager for Travel

Overview

We are searching for an entrepreneurially-minded Media Relations Manager. For this position, we prize technical ability, curiosity, and a learning mindset. Previous PR experience in travel or hotels is a must.

This role will support the PR Team’s leadership in a variety of tasks tied to daily account management and internal resource management.

Responsibilities

• Directly oversee team of publicists. Teach, mentor, and train team members who are performing at various levels of responsibility and ability.
• Maintain review and accountability of the team’s KPIs, including performance management and training.
• Create comprehensive and thoughtful public relations strategies for partners to maximize exposure
• Conduct proactive media outreach via print, online, broadcast, radio media
• Draft story, messaging, and talking points
• Identify, maintain, and curate database of top-tier local, regional, and national media contacts
• Conceptualize and execute public relations events, including briefings, events, functions, stays, drops, media familiarization trips and itineraries
• Execute media training, where necessary
• Oversee creation of press kit and multimedia library
• Coordinate media shoots and segments
• Monitor, measure, and report media successes
• Conduct outreach to key groups and audiences (e.g. concierge, residential) to achieve partner goals.
• Collaborate with team members in other disciplines for strong coordination of integrated marketing campaigns
• Serve partners impeccably and look for opportunities to connect and maintain their brand
• Promote learning, influence choices, and foster connections for media relations team
• Monetize the discipline on behalf of a business’ bottom line, wherever possible

Qualifications

Personal Traits & Habits

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