Manager, Demand Generation

Demand Generation Manager

PG Forsta is the leading experience measurement, data analytics, and insights provider for complex industriesa status we earned over decades of deep partnership with clients to help them understand and meet the needs of their key stakeholders. Our earliest roots are in U.S. healthcare perhaps the most complex of all industries. Today we serve clients around the globe in every industry to help them improve the Human Experiences at the heart of their business. We serve our clients through an unparalleled offering that combines technology, data, and expertise to enable them to pinpoint and prioritize opportunities, accelerate improvement efforts and build lifetime loyalty among their customers and employees.

Like all great companies, our success is a function of our people and our culture. Our employees have world-class talent, a collaborative work ethic, and a passion for the work that have earned us trusted advisor status among the world's most recognized brands. As a member of the team, you will help us create value for our clients, you will make us better through your contribution to the work and your voice in the process. Ours is a path of learning and continuous improvement; team efforts chart the course for corporate success.

Our Mission : We empower organizations to deliver the best experiences. With industry expertise and technology, we turn data into insights that drive innovation and action.

Our Values : To put Human Experience at the heart of organizations so every person can be seen and understood.

Energize the customer relationship : Our clients are our partners. We make their goals our own, working side by side to turn challenges into solutions.

Success starts with me : Personal ownership fuels collective success. We each play our part and empower our teammates to do the same.

Commit to learning : Every win is a springboard. Every hurdle is a lesson. We use each experience as an opportunity to grow.

Dare to innovate : We challenge the status quo with creativity and innovation as our true north.

Better together : We check our egos at the door. We work together, so we win together.

To work #bettertogether, we operate with a hybrid working model. For those near a hub location, we gather in our office locations three days a week (Tuesday, Wednesday, Thursday). For the remaining days, we work from home.

Job Overview : As the Demand Generation Manager, you will design and execute multi-channel marketing programs to create awareness, generate leads, and nurture prospects through every stage of the funnel. Reporting into the Senior Manager, Demand Gen, you'll be instrumental in building and optimizing campaigns that support PG Forsta's growth goals, aligning closely with sales, product marketing, and digital marketing teams to ensure cohesive messaging and measurable outcomes.

Duties and Responsibilities :

• Execute a portfolio of multi-touch campaigns, including email marketing, webinars, paid advertising, content syndication and events, to drive qualified leads and support the pipeline
• Collaborate with Product and Digital Marketing to align content with campaign messaging and brand positioning.
• Integrate all campaign content for a cohesive customer journey.
• Ensure consistent product positioning and messaging across all touchpoints
• Write email nurture content campaigns that progress clients and prospects from awareness to conversion, using targeted messaging and personalized touchpoints
• Develop and own all event and webinar follow-up emails, ensuring timely, engaging communication with strong CTAs; including educational nurtures, thank yous, demo invitations
• Develop content for webinar promotion and sales follow through to ensure seamless transitions between marketing nurture content and sales outreach messaging.
• Create and maintain a library of sales email templates for personalized follow-ups.
• Partner with Sales Enablement to refine outreach messaging and objection-handling responses based on attendee insights.
• Work with Senior Manager to coordinate demand gen efforts, ensuring alignment on key accounts, goals, and performance metrics. Enable sales with insights and campaign follow-ups to maximize engagement
• Tailor campaigns to address the unique needs of specific accounts and customer segments, using ABM strategies to drive higher engagement and close rates
• Manage paid social, search, and display campaigns across platforms to increase reach and engagement. Collaborate with the digital team on landing page design, SEO, and content optimization
• Drive demand for PG Forsta events through targeted campaigns, promoting engagement and participation from high-value prospects and existing clients
• Collaborate with Marketing Analytics and Sales to measure the impact of email content on demos, meetings, and pipeline growth.
• Analyze campaign KPI's, using data-driven insights to refine messaging, improve conversion rates, and maximize ROI

Qualifications :

Don't meet every single requirement? Studies have shown that women and people of color are less likely to apply to jobs unless they meet every single qualification. At PG Forsta we are dedicated to building a diverse, inclusive and authentic workplace, so if you're excited about this role but your past experience doesn't align perfectly with every qualification in the job description, we encourage you to apply anyways. You may be just the right candidate for this or other roles.

Additional Information for US based jobs : PG Forsta Associates LLC is an Equal Employment Opportunity / Affirmative Action employer and well committed to a diverse workforce. We do not discriminate against any employee or applicant for employment because of race, color, sex, age, national origin, religion, sexual orientation, gender identity, veteran status, and basis of disability or any other federal, state, or local protected class.

Pay Transparency Non-Discrimination Notice PG Forsta will not discharge or in any other manner discriminate against employees or applicants because they have inquired about, discussed, or disclosed their own pay or the pay of another employee or applicant. However, employees who have access to the compensation information of other employees or applicants as a part of their essential job functions cannot disclose the pay of other employees or applicants to individuals who do not otherwise have access to compensation information, unless the disclosure is (a) in response to a formal complaint or charge, (b) in furtherance of an investigation, proceeding, hearing, or action, including an investigation conducted by the employer, or (c) consistent with the contractor's legal duty to furnish information.

The expected base salary for this position ranges from $65,000 to $85,000. It is not typical for offers to be made at or near the top of the range. Salary offers are based on a wide range of factors including relevant skills, training, experience, education, and, where applicable, licensure or certifications obtained. Market and organizational factors are also considered. In addition to base salary and a competitive benefits package, successful candidates are eligible to receive a discretionary bonus or commission tied to achieved results. All your information will be kept confidential according to EEO guidelines.