Director, Marketing Job at Southern Land Company in PlanoMediabistro • Plano, TX, United States
Director, Marketing Job at Southern Land Company in Plano
Mediabistro • Plano, TX, United States
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job_description.job_card.job_descriptionDevelop and implement comprehensive annual marketing plans and budgets that achieve objectives Manage and direct relationships with advertising agencies, PR firms, and corporate marketing resources Lead customer nurturing programs and conversion optimization initiatives Develop targeted strategies for customer, builder, and real estate agent relationships Manage the marketing budget and optimize allocations across channels to maximize ROI and sales performance Stay current with marketing and social media trends and platform updates to maximize reach Develop and lead the execution of the community organic social media strategy across platforms Lead the development of engaging, brand-consistent content that showcases community lifestyle, amenities, and available homes Monitor social media engagement metrics and adjust content strategy to optimize engagement, reach, and conversion Collaborate with photography and videography resources to develop high-quality visual content Conduct ongoing market research and competitive analysis to inform strategic decisions Analyze customer segmentation, traffic patterns, sales data, and market share metrics Utilize HubSpot CRM and other marketing technologies to generate actionable insights Monitor and advise regarding product positioning, pricing strategies, and absorption rates versus competition Translate data into strategic recommendations for development and product teams Recruit, coach, and mentor Marketing Manager / Coordinator position(s) Provide strategic guidance and professional development opportunities Foster a collaborative, results-driven marketing culture Share marketing best practices across the organization Coordinate with builder marketing and sales teams to support campaigns and events for both builder products and the community Provide insights and support to sales teams regarding outreach efforts; design and coordinate broker and broader community outreach Coordinate and support onsite lifestyle team. Create event strategies that drive prospect traffic and integrate with residents Partner with development teams on product planning and community amenity strategies Contribute marketing expertise to community master planning decisions Identify opportunities for community enhancements based on market feedback 7-10 years of marketing experience in real estate development, hospitality, resort, or premium retail environments Proven track record of driving sales growth through strategic marketing initiatives Experience managing marketing budgets and measuring ROI Background in new home building or real estate development preferred Bachelor's degree in Marketing, Advertising, Business, or related field 7-10 years in large scale, mixed-use residential real estate / homebuilder marketing with emphasis on residential lot development and sales to homebuilders and end consumers Analytical Excellence : Strong capability in consumer research, data analysis, and market intelligence Digital Marketing Expertise : Advanced knowledge of CRM systems, social media platforms, and digital marketing tools Content Creation : Ability to develop compelling, targeted marketing content across multiple channels Leadership Skills : Demonstrated success in coaching, mentoring, and team development Communication : Exceptional written, verbal, and presentation skills Project Management : Proven ability to manage multiple priorities, budgets, and timelines effectively Strategic thinker with strong problem-solving abilities Self-motivated with excellent organizational and time management skills Adaptable and resilient in fast-paced, results-oriented environments Collaborative leader who builds effective relationships at all organizational levels Customer-focused with a passion for creating exceptional experiences A strong brand recognized for quality, performance, and artistry Guiding principles of creativity and innovation An open mind for new ideas and creative methods A strong compensation and benefits package, including health, vision, dental, 401k with a strong match and more
Overview
Director, Marketing role at Southern Land Company
Base pay range : $120,000.00 / yr - $140,000.00 / yr
Southern Land Company is an award-winning developer of multifamily, mixed-use, and residential communities with expertise in the creation, design, and construction of homes, retail, office, and livable neighborhoods. This description reflects the responsibilities and qualifications for the Marketing Director role in the Texas market.
Position Summary
Position Summary : The Marketing Director will lead comprehensive marketing initiatives for master-planned community developments in the Texas market. This leadership role combines strategic planning with hands-on execution to maximize home sales velocity and build lasting community brand equity. You will work at the intersection of creative and digital marketing, customer insights, and business strategy while managing the execution of a high-performing community marketing program.
Essential Functions
Brand & Customer Experience Leadership
- Develop and execute a distinctive community brand strategy that differentiates our development in the marketplace
- Ensure consistent brand delivery across all customer touchpoints including Welcome Centers, digital platforms, builder partnerships, real estate networks, and community events
- Create compelling customer experiences that drive engagement and accelerate the sales process
Marketing Strategy & Execution
Social Media & Content Management
Market Intelligence & Analytics
Team Leadership & Development
Cross-Functional Collaboration
Knowledge, Skills, and Abilities
Required Education and Experience
Core Competencies
Personal Attributes
Company Overview
Southern Land Company believes that community is the heart of every successful development project. We create residential developments around the country that provide a generous, comfortable lifestyle. We also undertake key retail, office, and recreation developments to craft complete communities. We value big ideas and attention to detail.
Southern Land Company is an Equal Opportunity Employer (EOE). We offer a competitive benefits package, including 401k and paid time off. Southern Land Company is a Drug Free Workplace. For more information, please visit www.southernland.com. The job description is subject to change by the Company as needed.
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Marketing Director • Plano, TX, United States
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