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Senior Marketing Automation Specialist

Senior Marketing Automation Specialist

VirtualVocationsSalinas, California, United States
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A company is looking for a Senior Specialist, Marketing Automation & Campaigns.

Key Responsibilities

Execute and manage end-to-end digital campaigns targeting Tier 1-3 accounts

Build, launch, and optimize paid campaigns on LinkedIn Ads and Google Search

Monitor performance and report on campaign metrics to improve ROI and inform future strategies

Required Qualifications

3-5 years of experience in B2B digital marketing, demand generation, or ABM execution

Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (preferably Pardot or Salesforce Marketing Cloud)

Familiarity with ABM principles and collaboration with sales teams

Comfortable analyzing performance data and making data-driven recommendations

Highly organized with strong campaign setup and optimization skills

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Marketing Specialist • Salinas, California, United States

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