Director of Content Strategy and Brand Voice

Director Of Content Strategy And Brand Voice

The Office Of Communications shines a spotlight on the people and programs of Wesleyan University to enhance its reputation as a leader in liberal arts education. In so doing, it serves as a partner with units across campus, providing expertise in brand management, strategic communication, media relations, digital and social media strategy, website development, content training and strategy, print and online publications and videography and photography. Reporting to the Assistant Vice President for Communications and Marketing, the Director of Content Strategy and Brand Voice is a creative storyteller and strategic thinker who is passionate about content and the role it can play in enhancing the reputation of the University. This role will collaborate with a wide variety of key stakeholders across the University to develop content aligned with Wesleyan's mission and core messaging and will be responsible for delivering content that engages Wesleyan's audiences of prospective students / parents, on campus community, alumni, donors, etc.

Responsibilities :

• Work with the Assistant Vice President for Communications and Marketing and colleagues to enhance recognition of the University's stature, the value of its activities, and its brand of liberal arts education.
• Drive editorial strategy, content development, message map(s), and the editorial calendar for the University.
• Maintain guidelines for the University that enable clear and consistent use of brand voice.
• Lead a team of highly experienced content contributors and media and public relations professionals to ensure consistency across all channelsweb, digital, media, and print and adherence to core messaging, brand voice, style, and tone guidelines.
• Create, develop, write, edit, and review a wide variety of content types from across the University, including marketing copy, long-form articles, emails, web content, video scripts, speeches, reports, etc.
• Collaborate cross functionally with University departments to ensure executional excellence and development of innovative content.
• Collaborate with the department's creative and digital teams to ensure all multimedia and graphics align with the brand voice and messaging.
• Provide strategic direction to the Managing Editor on all aspects of creating and producing Wesleyan Magazine in print and online.
• Drive effective processes to foster internal collaboration and enhance efficiency.
• Use data to create metrics and use that information to drive improvement.
• Create, edit, and send mass emails to the campus, as needed.
• Experiment with new forms of content, delivery, technology, process, etc. to position Wesleyan as a leader on the cutting edge of Communications.
• Assist the Assistant Vice President for Communications and Marketing with significant additional assignments, as appropriate and needed in response to changing demands.

This position is required to work on campus. (Relocation assistance to CT is available for those who qualify).

Minimum Qualifications :

Preferred Qualifications :

Position is open until filled. For full consideration please apply by October 18, 2024 when first review of applications will begin. As a part of your application please upload a cover letter, resume and provide 3-5 writing samples highlighting diversity in writing. For e.g. a news story, feature story and op-ed.

Compensation : $90,000 - $110,000 Work Location : On Campus

All offers to external applicants are contingent on the candidate's completion of a pre-employment background check screening to the satisfaction of Wesleyan University.

Wesleyan University, located in Middletown, Connecticut, does not discriminate on the basis of race, color, religious creed, age, gender, gender identity or expression, national origin, marital status, ancestry, present or past history of mental disorder, learning disability or physical disability, political belief, veteran status, sexual orientation, genetic information or non-position-related criminal record. We welcome applications from women and historically underrepresented minority groups. Inquiries regarding Title IX, Section 504 or any other non-discrimination policies should be directed to Vice President for Equity and Inclusion, Title IX and ADA / 504 Coordinator.

Wesleyan University complies with the Clery Act and maintains records of campus crime statistics and security policies. Copies of Wesleyan University's Clery Act Report are available on request and online at https : / / www.wesleyan.edu / publicsafety / clery.html.

Experience is taken into consideration in the determination of salary offers. For more information visit https : / / www.wesleyan.edu / hr / handbook / compensation-practices / index.html.

Wesleyan offers a broad range of employee benefits and development opportunities, including comprehensive group insurance plans, wellness programs and incentives, generous paid time off and retirement plans, flexible work schedules, employee and dependent tuition programs for those who qualify.

Detailed information on the benefits of working at Wesleyan is located at : https : / / wesleyan.edu / hr / careers / prospective-resources.html.