Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics)

Position Purpose :

The Senior Marketing Measurement Analyst (Paid Search & Marketing Analytics) will play a critical role in expanding our Marketing Measurement and Analytics capabilities by leveraging advanced analysis techniques to deliver actionable insights, build scalable reporting, support experimentation, ensure data quality, and unlock new data solutions that guide media strategy and optimization. This role sits within the Channel Analytics team while closely partnering with Media Strategy, Activation, and Creative stakeholders.

Key outcomes for this role include the ability to execute roadmap initiatives, ensure data accuracy, and improve marketing efficiency and effectiveness through technical expertise in data exploration, analysis, and storytelling. Success will be measured by the analyst's ability to identify trends and opportunities, expand support across marketing functions, and drive the implementation of measurement capabilities that enhance insights and overall marketing performance.

Key Responsibilities :

• 20% Serve as primary point of contact for marketing, competitive and Home Depot analytics for marketing team. Cultivate and maintain relationships with marketing team members to understand priorities, strategic initiatives and analytics needs.
• 20% Leverage available resources to analyze data, identify opportunities to improve THD and marketing business, and present results to affected marketing team members, business partners and leadership.
• 20% Work on Marketing special projects, including process improvement, process tool development and marketing campaigns as directed.
• 20% Partner with IT, Marketing Operations and other analytics teams to develop and launch new tools for marketing use. Ensure smooth change management and adoption via training and communication.
• 20% Design, develop and distribute key reports for the marketing organization. Identify opportunities for improvement, including new data sources, enhanced KPI and better visualizations.

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