Manager, Communications

Job Description :

Company Description :

McDonald's is proud to be one of the most recognized brands in the world, with restaurants in over 100 countries that serve 70 million customers daily.?We continue to operate from a position of strength. Our updated growth strategy is focused on staying ahead of what our customers want and realizing further growth potential. Our relentless ambition is why McDonald's remains one of the world's leading corporations after almost 70 years. Joining McDonald's means thinking big and preparing for a career that can have influence around the world.

At McDonald's, we see every day as a chance to create positive impact. We lead through our values centered on inclusivity, service, integrity, community and family. From support of Ronald McDonald House Charities to our Youth Opportunity project and sustainability initiatives, our values keep us dedicated to using our scale for good : good for our customers, people, industry and planet. We also offer a broad range of?outstanding benefits including a sabbatical program, tuition assistance and flexible work arrangements.

Department Overview

We're looking for a Field PR Manager to drive PR and Impact strategy (including local media relations, influencer strategies, crisis management) across the Northeast. Your primary focus will be amplifying McDonald's strategic narrative and business priorities locally to drive brand affinity and trust in the local communities we serve.

Laddering up to the US Business Communications Team, this position will be based at McDonald's Headquarters in Chicago with occasional travel required to the Northeast. You will report to the Senior Manager, US Field PR and be a member of the broader U.S. Impact team.

Responsibilities

Lead the local PR strategy for two Field Offices located within the Northeast, working to amplify local business / operations, marketing, community and people initiatives.

Use data and knowledge of the local landscape to develop omnichannel approach across earned, owned and paid verticals.

Build and strengthen local reporter relationships on behalf of the brand.

Serve as a trusted PR counselor for local Field Office leadership and restaurant Owner / Operators.

Draft and review materials including campaign communications plans, pitches, press releases, statements, Q&A and more.

Triage and manage media response strategy on local and restaurant-level issues and crises.

Collaborate with local and national PR agency partners.

Constantly story-mine for potential news angles, data and trends to drive opportunistic storytelling, and work closely with cross-functional U.S. Impact partners to amplify stories to broader audiences.

Qualifications

BA / BS degree required

5-10 years experience in a consumer communications role, either in-house or at an agency.

Natural storyteller with excellent speaking, writing and editing skills

Ability to navigate, orchestrate and work through sophisticated issues with a strategic lens

Strong experience and knowledge of the earned media landscape

Adept at navigating media issues and crises for brands

Strong business knowledge with a demonstrated ability to understand business strategy and how to use communications as a mechanism to drive that strategy

Proven leadership and ability to influence and work with Sr. Leadership and multi-disciplined teams

On the record media relations experience & experience managing agencies is a plus

Local or field-level media relations & crises response experience is a plus

Ability to travel as needed

Compensation

Bonus Eligible : Yes

Long - Term Incentive : Yes

Benefits Eligible : Yes

Salary Range

The expected salary range for this role is $112,860 - $143,900 per year

The above represents the expected salary range for this job requisition. Ultimately, in determining your pay, we may also consider your experience, and other job-related factors.

Competencies

Execution Proficiency

Background & Values

Strategic Proficiency

Building Blocks

Talent Proficiency

Additional Information :

Benefits eligible : This position offers health and welfare benefits, a 401(k) plan, adoption assistance program, educational assistance program, flexible ways of working, and time off policies (including sick leave, parental leave, and vacation / PTO). Eligibility requirements apply to some benefits and may depend on job classification and length of employment.?

Bonus eligible : This position is eligible for a bonus, calculated based on individual and company performance.

Long term Incentive eligible : This position is eligible for stock or other equity grants pursuant to McDonald's long-term incentive plan.

McDonald's is an equal opportunity employer committed to the diversity of our workforce. We promote an inclusive work environment that creates feel-good moments for everyone. McDonald's provides reasonable accommodations to qualified individuals with disabilities as part of the application or hiring process or to perform the essential functions of their job. If you need assistance accessing or reading this job posting or otherwise feel you need an accommodation during the application or hiring process, please contact mcdhrbenefits@us.mcd.com. Reasonable accommodations will be determined on a case-by-case basis.

McDonald's provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to sex, sex stereotyping, pregnancy (including pregnancy, childbirth, and medical conditions related to pregnancy, childbirth, or breastfeeding), race, color, religion, ancestry or national origin, age, disability status, medical condition, marital status, sexual orientation, gender, gender identity, gender expression, transgender status, protected military or veteran status, citizenship status, genetic information, or any other characteristic protected by federal, state or local laws. This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

Nothing in this job posting or description should be construed as an offer or guarantee of employment.

Requsition ID : 2215