Brand Manager- LYCRA Brand

Job Description

Job Description

Role : Brand Manager – LYCRA® Brand

Location : Wilmington, Delaware, USA

The LYCRA Company has built a leading position in the Apparel industry over the years via a continuous stream of value-adding fiber, fabric, or garment innovations enabled and supported by a network of strategic partners across the entire value chain. This contributed to making the LYCRA® brand a unique asset that still powers today one of the most iconic and valuable corporate franchises in the Apparel industry. It is all reflected in our corporate vision : “enhancing life through innovative garment solutions.”

As Brand Manager, you will be responsible for managing brand equity, positioning, and activation across a complex commercial ecosystem starting at the brand to trade level. You will ensure the brand remains relevant, consistent, and compelling across all touchpoints—from mill to market to consumer, as well as understand the competitive landscape.

Reporting to the Director of Strategic Marketing based in Wilmington, the successful candidate will be responsible for the following :

Key Responsibilities

Brand Planning

• Lead the development and execution of annual brand plans, aligning with broader business objectives and collaborating with strategic marketing leadership and product / commercial stakeholders

Brand Equity & Stewardship

Brand Strategy & Positioning

Brand Insights & Monitoring

Content Marketing & Media

Brand Activation & Experience

Partnerships, Sponsorships & Advocacy

Internal Brand Engagement

Budget Management

Required Skills and Experience :

Desirable Skills & Experience :

Compensation / Benefits

The LYCRA Company innovates and produces fiber and technology solutions for the apparel and personal care industries. Headquartered in Wilmington, Delaware, The LYCRA Company is recognized worldwide for its innovative products, technical expertise, and unmatched marketing support. The LYCRA Company owns leading consumer and trade brands : LYCRA®, LYCRA HyFit®, LYCRA® T400®, COOLMAX®, THERMOLITE®, ELASPAN®, SUPPLEX®, and TACTEL®. The LYCRA Company’s legacy stretches back to 1958 with the invention of the original spandex yarn, LYCRA® fiber. Today, The LYCRA Company focuses on adding value to its customers’ products by developing unique innovations designed to meet the consumer’s need for comfort and lasting performance. For more information, visit www.thelycracompany.com.

We are an equal opportunity employer. All applicants will be considered for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran, or disability status.