Job Description
Job Description
We are a law firm focused on creditors’ rights and debt recovery, and we are hiring a Digital Marketing Specialist to help manage and enhance our digital outreach. In this role, you will create and optimize digital campaigns aimed at improving client engagement and encouraging timely payment of outstanding debts—while maintaining legal compliance and professional standards.
Key Responsibilities :
- Design and manage digital campaigns that encourage resolution of outstanding balances through secure portals, education, and proactive communication
- Execute email, SMS, and digital ad campaigns to reach consumers professionally and compliantly
- Work closely with compliance and legal teams to ensure messaging meets regulatory standards (e.g., FDCPA, TCPA) and existing company policies
- Maintain and optimize the firm’s online payment portals and related landing pages to improve user experience and conversion
- Analyze campaign performance and make data-driven decisions to improve engagement and resolution rates
- Manage and monitor digital outreach efforts and retargeting strategies
- Oversee the scheduling and content of outreach campaigns
- Collaborate with client services and IT to support seamless digital engagement
- Evaluate, recommend, and implement new digital products, services, and strategies
Qualifications :
Bachelor’s degree in marketing, Communications, or related field2+ years of experience in digital marketing; experience in collections, legal, or financial services preferredStrong skills in, SEO, email automation platforms (e.g., SendGrid), text automation platformsExperience with compliance-conscious messaging in regulated industriesExperience with domain reputation managementStrong communication, analytics, and project management skillsUnderstanding of user experience and digital engagement best practicesFamiliarity with FDCPA, TCPA, and other relevant legal frameworks a plusPreferred Experience :
Marketing experience within debt collection, legal recovery, or financial servicesFamiliarity with payment platforms or client portalsDigital marketing certificationBasic HTML or design skills (Canva, Adobe Suite)What We Offer :
Competitive pay based on experienceMedical, dental, and vision benefits401(k) with company matchPaid time off and holidaysGrowth potential in a mission-driven legal setting