Chief Marketing Officer, Optum Insight & Optum Financial

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Chief Marketing Officer, Optum Insight & Optum Financial

role at

Optum .

Do not wait to apply after reading this description a high application volume is expected for this opportunity.

Reporting to the Chief Marketing & Customer Officer, the Chief Marketing Officer, Optum Insight and Optum Financial delivers client product marketing, sales enablement and integrated marketing campaigns that help support client acquisition and retention for the Optum Insight and Optum Financial benefits, product portfolio and market segments. This position leads the delivery of member engagement programs for these offerings, including business and product specific marketing campaigns, segment campaigns for bundled products and sales materials.

Supporting the Optum Insight and Optum Financial businesses, this role is responsible for driving patient and member engagement and acquisition, brand transitions and creating national marketing platforms. Increasingly, this team is impacting the strategic direction for an optimal patient experience in all touchpoints.

You’ll enjoy the flexibility to work remotely from anywhere within the U.S. as you take on some tough challenges.

Primary Responsibilities

Models positive, admirable leadership behaviors that are core to a culture of inclusion and belonging, with a focus on developing talent and bringing out the best in people

Leads the development of an overall marketing strategy that will drive profitable growth

Builds investment strategy for advertising to grow the direct-to-consumer Optum Marketplace into a multi-billion dollar business segment

Executes on customer and business priorities through an end-to-end approach to improve customer experience and industry-leading Net Promoter Score (NPS)

Manages development and execution of new enrollment and retention across business lines to meet key targets and performance goals

Oversees all aspects of the marketing mix including advertising, direct response marketing, promotion, creative development, collateral development and production, digital strategies including Optum Insight and Optum Financial’s external websites, social media, and market research

Leads diverse teams across the country with both direct and indirect reporting relationships and supports traditional sales teams to meet growth and retention goals

Develops and implements marketing strategies and plans for Optum Insight and Optum Financial as a whole, as well as for specific markets and service lines in conjunction with strategy and business development

Assists in product and market positioning, go to market and launch strategies

Leads omni-channel campaigns utilizing best-in-class campaign management and measurement tools, leveraging content and content tools to drive personalization and extend reach

Manages large, complex budgets across diverse market segments

Develops and enforces brand standards across business units, ensuring consistency and adherence to protect the integrity of the Optum brand

Serves as a catalyst for innovation and actively seeks new ways to grow and improve

Establishes and achieves concrete measurement standards for all marketing activities, including financial goals; develops and manages marketing budget and measures ROI

Leads and supports the team in managing external vendor relationships

Pay is based on several factors including local labor markets, education, work experience, certifications, etc. In addition to salary, benefits include a comprehensive package, incentive and recognition programs, equity stock purchase and 401k contribution (subject to eligibility). Remote employees must adhere to UnitedHealth Group’s Telecommuter Policy.

Required Qualifications

15+ years of broad-based marketing experience including leadership of client and consumer marketing strategy, branding, advertising and communications, and digital marketing and development

10+ years of team leadership experience

Experience leading marketing within a large, matrix organization

Ability to think conceptually and strategically; can be both a strategist and a practitioner and deliver on explicit targets and goals

Solid collaboration and teamwork skills with the ability to maintain relationships across the organization while challenging the status quo

High organizational agility to handle large-scale change programs and navigate complex situations with multiple stakeholders

Effective communicator who shapes opinions and convinces others of vision and strategy

Strong personal communication skills and ability to build collaborative relationships across disciplines

Experience in developing and implementing new systems, programs, techniques, and procedures with a track record of achieving financial goals

Demonstrated ability to build programs and strategies that drive measurable results

Ability to quickly adapt to change and lead others through change in a fast-paced environment

Preferred Qualifications

Healthcare or Financial Services Marketing

Master’s degree in Marketing or Business Administration

Based in Eden Prairie, MN

Note : All employees working remotely will be required to adhere to UnitedHealth Group’s Telecommuter Policy.

Location details : Maple Grove, MN; Minneapolis, MN; various MN locations may be listed in postings.

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