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Growth Marketing Manager - RethinkBH

Growth Marketing Manager - RethinkBH

RethinkFirstChicago, IL, US
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About Rethink First  Rethink First is a leading behavioral health technology company working to make mental wellness, education, and support accessible and scalable.

Through our suite of cloud-based platforms—including RethinkEd, RethinkCare, and RethinkBH—we serve educators, employers, and providers with tools that deliver measurable, inclusive outcomes.  We're on a mission to make behavioral health more effective, equitable, and human—and we’re looking for a creative visionary to help lead that charge.  Position Overview :

  • We are seeking an experienced Growth Marketing Manager to join our dynamic behavioral health team.
  • The Growth Marketing Manager will play a critical role in driving demand generation, optimizing marketing campaigns, and supporting the overall growth strategy for our provider-focused initiatives.
  • This role requires a strategic thinker with a proven track record in high-growth environments, particularly within the healthtech, SaaS industry.

Key Responsibilities :

  • Demand Generation : Develop and execute comprehensive demand generation strategies to drive new customer acquisition and upsell opportunities.
  • Utilize various channels including digital marketing, email campaigns, social media, and events.

    • Campaign Management :

  • Lead the planning, execution, and optimization of marketing campaigns.
  • Collaborate with creative, copy, events, and marketing operations teams to ensure high-quality and timely delivery of campaigns.

    • Market Analysis :

  • Conduct market research to identify trends, customer needs, and competitive landscape.
  • Use insights to inform marketing strategies and improve campaign effectiveness.

    • Performance Tracking :

  • Monitor and analyze the performance of marketing campaigns using key metrics.
  • Provide actionable insights and recommendations to optimize marketing efforts and achieve growth targets.

    • Collaboration :

  • Work closely with cross-functional teams including sales, product, and customer success to align marketing strategies with business goals.
  • Serve as the primary marketing liaison to internal stakeholders.

    • Content Development :

  • Oversee the creation of compelling marketing content that resonates with target audiences.
  • Ensure consistency in messaging and branding across all marketing materials.

    • Budget Management :

  • Manage the marketing budget effectively, ensuring optimal allocation of resources to achieve the highest return on investment.

    • Event Presence and Logistics :

  • Facilitate the company's presence at industry events, conferences, and trade shows.
  • Coordinate logistics, including booth setup, promotional materials, and staffing, to ensure a successful and impactful event presence.

    • Qualifications :

  • Bachelor's degree in Marketing, Business Administration, or a related field. 4+ years of experience in growth marketing, demand generation, or a similar role within a high-growth SaaS environment.
  • Proven success in developing and executing marketing strategies that drive measurable growth.
  • Strong analytical skills with the ability to interpret data and make data-driven decisions.
  • Excellent project management skills with the ability to manage multiple campaigns simultaneously.
  • Exceptional communication and collaboration skills, with the ability to work effectively with cross-functional teams.
  • Proficiency in marketing automation tools and CRM systems.

    • Preferred Qualifications :

  • Experience in the ABA therapy or Behavioral Health industry.
  • Familiarity with account-based marketing (ABM) strategies.
  • Knowledge of the latest marketing trends and best practices.

    • Benefits :

  • Generous health, dental & vision benefits package Paid time off 11 Paid Holidays 401k + matching Parental leave Professional development assistance Why Join Us  At Rethink First, your work will make a real difference.
  • You’ll help shape the voice of a company improving lives in schools, workplaces, and healthcare systems.

    • Join a mission-first culture, work alongside passionate changemakers, and help us tell stories that matter.  Location :

  • Remote opportunities are available to candidates who reside in the following states : AL, AZ, CT, FL, GA, HI, IL, IN, KY, LA, MD, MA, MI, MN, MO, NC, NE, NH, NJ, NV, OH, OR, PA, RI, TN, TX, VA, WA, WI  Our commitment to an inclusive workplace  RethinkFirst is an equal opportunity employer and is committed to providing a workplace free from harassment and discrimination.
  • We celebrate the unique differences of our employees because that is what drives curiosity, innovation, and the success of our business.
  • All qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, age, pregnancy, genetic information, disability, status as a protected veteran, or any other protected category under applicable federal, state, and local laws.
  • Accommodations are available for applicants with disabilities.  JazzHR Privacy Policy   JazzHR Terms of Use   California Privacy Notice   #remote Powered by JazzHR
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    Growth Marketing Manager • Chicago, IL, US