B2B and Channel Marketing Specialist

Overview

Your future in cybersecurity is here! ISC2, the leading nonprofit member organization for cybersecurity professionals, is on a mission to create a safe and secure cyber world. Our core values—Integrity, Advocacy, Commitment, Diversity, Equity & Inclusion, and Excellence—guide our efforts in supporting our vision. Join our globally recognized organization to make a difference and help us empower the next generation of cybersecurity professionals through education and advocacy.

Position Summary

As a B2B and Channel Marketing Specialist, you will play a vital role in our team, focusing on enhancing our value proposition for the B2B audience. Reporting directly to the Senior Manager, you will collaborate closely with membership and progression marketing teams to drive engagement and facilitate development for candidates and members at the B2B level. Work hand-in-hand with our sales team to implement effective omnichannel marketing campaigns and create impactful marketing materials.

Responsibilities

Assist in the creation and execution of integrated strategic marketing campaigns to promote certification training.

Track the effectiveness of marketing initiatives, recommend data-driven improvements, and utilize A / B testing to enhance results.

Serve as a subject matter expert for B2B segments and contribute to creative and analytical brainstorming sessions.

Manage multiple projects from inception through completion while adhering to deadlines.

Develop content through copywriting, ensuring alignment with campaign objectives.

Collaborate with cross-functional teams to adopt best practices, share insights, and deliver an exceptional experience for our audience.

Stay updated on marketing trends and innovative strategies to enhance outreach and engagement.

Translate ISC2's offerings into compelling value propositions for our B2B audience.

Participate in the development and implementation of go-to-market strategies for various offerings.

Measure marketing program effectiveness and derive actionable insights to improve strategies.

Conduct thorough market, audience, and competitor research to uncover new opportunities.

Work collaboratively with the team to achieve business goals.

Commit to promoting diversity and fostering an inclusive work environment.

Perform other duties as necessary.

Behavioral Competencies

Strong interpersonal skills to build professional relationships with internal and external stakeholders.

Exceptional verbal and written communication skills, with the ability to present confidently.

Effective organizational skills, with the capacity to manage multiple tasks under pressure.

Self-motivated and proactive, with a focus on delivering results independently.

Qualifications

Expertise in social media management, including audience engagement across platforms such as LinkedIn, Twitter, Facebook, and Instagram.

Demonstrated experience in marketing writing; samples required.

Proficiency in design tools such as Canva, Photoshop, and InDesign is preferred.

Strong computer skills, including proficiency in MS Office (Word, Excel, PowerPoint, Outlook).

Familiarity with Salesforce CRM and Marketing Cloud is a plus.

Education and Work Experience

Bachelor's Degree in Marketing, Advertising, Communications, or a related field is preferred.

3+ years of experience in planning and executing marketing campaigns, with a focus on professional development products.

Experience in marketing within information security, information technology, or related fields is preferred.

Physical and Mental Demands

Up to 10% travel may be required.

Standard business hours, with occasional extended hours as necessary.

Ability to remain stationary, sitting or standing, for prolonged periods.

Regular use of office equipment, including computers and monitors.

Occasionally required to lift up to 30 lbs. of equipment or packages.

Equal Employment Opportunity Statement

We are committed to diversity and ensuring equal employment opportunities for all applicants, regardless of race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by law.

Job Location

US-Remote

Posted Date

4 days ago

Job ID

2025-2168

Number of Openings

Category

Communications / Marketing