Marketing Coordinator

Summary / Objective

The Marketing Coordinator helps develop and execute marketing plans to support the overall business goals. Responsibilities include creating content, identifying new marketing opportunities, coordinating events, and maintaining relationships with partners and clients. The role also involves assisting with budgeting and creating key marketing documents and materials.

Position Responsibilities and Accountabilities :

Support the marketing director in establishing and evaluating marketing strategy by assembling sales forecasts, setting objectives, organizing promotional presentations, and updating calendars

Developing various types of marketing deliverables, including social media posts, blog posts and print materials

Monitoring and analyzing metrics to track the success of marketing campaigns

Promote positive relations with business partners, clients, and vendors.

Assist in planning and executing marketing events and product launches.

Coordinate logistics, promotional materials, and on-site activities to ensure successful events.

Assist in budgeting and monitor marketing expenses to ensure cost-effectiveness.

Develop Marketing Documents : aid in the creation and relevance of key marketing documents, such as reports, and presentations

Qualifications and Competencies :

Knowledge of traditional and digital marketing, content marketing, and social media marketing

Experience using data analytics software for research

Excellent communication and presentation skills

Microsoft Excel proficiency

Adobe Acrobat (Editing / Managing PDF Documents), Adobe Photoshop and Adobe InDesign

Education and Experience :

Bachelors degree in marketing

3-5 years working in a marketing coordination or similar role