Senior Data & Content Strategist

Senior Data & Content Strategist

The Honest Co is seeking a strong, Senior Data and Content Strategist to join our eCommerce team. This role is key to Honest's success in the digital space and is built for someone who is a self-starter, enjoys tackling complex problems, is organized, and looking to have a major impact in fostering The Honest Co's "digital first" mindset.

The Senior Data & Content Strategist will play a crucial role in driving digital content execution across the .com marketplaces, with a primary focus on Amazon. Working closely with the VP of eCommerce and the Amazon National Account Manager, the Senior Data & Content Strategist will collaborate on the ongoing optimization of The Honest Company's online presence, improving organic search and traffic rankings and maximizing conversion. The focus will be on digital content performance developing a learning agenda and setting KPI's, designing and executing A / B tests, and working to drive efficiencies in our content development process.

This person should have proven analytical capabilities, strong SEO and optimization experience, and a passion for testing and reporting on content that resonates with the consumer. This individual will be responsible for driving organic sales on Amazon, improving keyword ranking, increasing overall conversion rate, improving the quality of product listings, and helping to launch products on time. They should have a strong bias for action, the ability to make data driven decisions, excel with a high level of autonomy and desire to leverage and share learnings on 1P tools, AI integration in search, and market wide content strategies with the broader ecommerce team.

AREAS OF RESPONSIBILITY :

OMNI :

• Managing, auditing, & tracking eContent including owning eContent changes and uploads for current and new items
• Work closely with the Creative and Brand teams to develop the digital content strategy and the development of assets (including copy), ensuring content aligns with overall company initiatives while also optimizing for channel specific needs and online shopping behaviors
• Incorporate consumer reviews and questions into content development recommendations and socialize insights with the broader organization
• Review competitor brands to assess areas of opportunity and merchandising tactics
• Develop a gap / opportunity analysis of our existing digital content performance and set KPI's that ladder up to our broader business growth goals
• Track and monitor content performance, prepare monthly scorecard, provide actionable insights, and suggest improvements based on findings
• Digital Shelf : responsible for the ongoing maintenance and updates of CommerceIQ. Leverage the platform for setting scorecard thresholds and KPI's, monitoring content performance, maintaining the SOT, content auditing, competitor activity, and marketplace insights

AMAZON-SPECIFIC :

Job Qualifications

The Ideal Candidate :

We are looking for someone who has strong characteristics of :

What you'll need :

Skills You Can Expect to Learn / Build in This Job : Deep eCommerce Insights, Project Management, Digital Content Execution, Marketing and Promotions, Supply Chain fundamentals, Communication Skills.

The pay range for this role is $110,000 - $130,000. Actual compensation is based on many factors including but not limited to depth of experience, skill level, ability, knowledge, education, certifications, and specific work location. This may be different in other locations due to differences in the cost of labor.

The total rewards package for this position may also include base, annual incentive plan, benefits, retirement plan, equity, and Employee Stock Purchase Plan.