Retention Marketing Associate

We are a pioneering travel brand known for our aspirational style and innovative approach to high-quality travel accessories. Our commitment to excellence shines through our customer-centric focus and growth mindset, driving us to create a meaningful impact and redefine travel experiences. As leaders in both online and offline marketplaces, we set the standard for excellence with our unmatched quality and cutting-edge designs.

About the role :

The Retention Marketing Specialist is pivotal in driving and accelerating our efforts in engaging and retaining existing customers and managing end-to-end funnel stage metrics for an acquired user to drive better retention. This role involves close coordination with cross-functional teams and optimizing customer journeys with growth principles to drive performance.

Key Responsibilities :

• Responsible for the end-to-end customer lifecycle journey through various engagement and retention strategies across customer cohorts.
• Execute and manage key reactivation mediums like Push / SMS / Email / WhatsApp and Web channels.
• Identify customer personas, create relevant customer cohorts, and develop strategies to target these customers effectively across channels.
• Execute the CRM Plan using user segmentation to create custom and more relevant communications, pushing users down the funnel.
• Conceptualize and set up automated journey-based campaigns while ensuring ideal frequency to the customer.
• Analyze data to understand key pain points, effective communication, ideal conversion times, etc.
• Work closely with the creative team to define email / WhatsApp templates to drive campaigns.
• Analyze results, highlight learning, synthesize recommendations, and drive growth strategy. Perform extensive campaign analysis and reporting daily, weekly, and monthly to find growth opportunities.
• Work closely with internal stakeholders to understand customer journeys and improve / optimize current processes with the right communication.

Requirements & Qualifications :

Why should you join us?

If you are a passionate and ambitious individual who strives to make a difference and can be a part of our team that’s driving the future forward, we want to hear from you!

We look forward to exploring how your skills and aspirations align with our vision!

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