Brand & Innovation Marketing Manager

Job Description

Job Description

BRAND & INNOVATION MARKETING MANAGER

Natural Immunogenics Corporation

Sarasota, FL

DRIVE WHAT'S NEXT ... DESIGN THE FUTURE!!

Are you passionate about building what’s next—before the market even knows it wants it? At Natural Immunogenics, we’re on a mission to create forward-thinking products that meet the ever-evolving needs of our consumers. We're seeking a Brand & Innovation Manager who will lead the charge in transforming insights into real-world products, services, and processes that delight customers and move the business forward.

This high-impact role sits at the intersection of strategy, marketing, and R&D—perfect for a creative and analytical thinker who’s ready to own innovation from concept to launch. NOTE : LOCAL CANDIDATES STRONGLY PREFERRED.

POSITION SUMMARY

The Brand and Innovation Marketing Manager will lead our innovation strategy and new product pipeline to help us create new products, services, and processes that meet the needs of our customers and the market. This role will be responsible on the marketing team for developing and implementing innovation strategies, managing innovation projects, and partnering with cross-functional teams to create products that meet the needs of our consumers.

KEY RESPONSIBILITIES & REQUIREMENTS

The list below represents the main highlights of the position. This list is not exhaustive, additional tasks might be added based on department and / or business needs.

• Prepare 3-year innovation strategy grounded in consumer insights to determine where NIC is headed that aligns with the company’s vision, mission, and goals, strategy, and activities.
• Monitor and evaluate the performance and impact of the new product in the market.
• Conduct market research and analysis, and keep abreast of the latest trends and developments in the industry and the competitive landscape.
• Identify and pursue new opportunities for innovation, such as new markets, new products, new services, new processes, or new partnerships.
• Generate and protect intellectual property, such as patents, trademarks, or trade secrets, and support the legal and regulatory compliance of the innovation activities.
• Partner with R&D to optimize the formulations and processes to achieve the desired performance and quality attributes.
• Communicate and collaborate with internal and external stakeholders, such as Operations, Marketing, Sales and Finance and customers, to ensure the alignment and integration of the innovation strategy and execution strategy.
• Prepare marketing plan to execute on launch date.
• Evaluate positioning of current products / brands and evolve for stronger long-term growth.
• Develop compelling claims based on consumers’ needs and gaps in the marketplace.

EDUCATION & EXPERIENCE

COMPETENCIES & SKILLS

WHO WE ARE

Natural Immunogenics Corporation (NIC) invites you to join a dynamic team at the forefront of health and wellness innovation. Established in 1998 and headquartered in Sarasota, Florida, NIC is a family-owned company of 85-100 employees committed to championing health freedom and sovereignty. Building upon founder Stephen L. Quinto's groundbreaking discovery of the properties of silver in 1966, NIC has emerged as a trailblazer in mineral hydrosol technology.

At NIC, we take pride in our flagship products, Sovereign Silver and Argentyn 23, recognized as the leading silver supplements in North America. Trusted by millions for their unparalleled quality, efficacy, and safety, our Bio-Active Silver Hydrosol™ for Immune Support and pioneering Homeopathic Silver First Aid Gel embody our dedication to blending cutting-edge science with natural remedies. Each of our products undergoes meticulous production processes adhering to Good Manufacturing Practices (GMP), ensuring unrivaled standards of purity and excellence.

In addition to our renowned silver supplements, NIC proudly introduces our latest innovation : Sovereign Copper Bio-Active Copper Hydrosol. Formulated with precision and care, our copper hydrosol represents a groundbreaking advancement in natural daily wellness support. Backed by scientific research and crafted with the utmost integrity, Sovereign Copper is poised to revolutionize the health and wellness industry.

BENEFITS

We offer a range of popular corporate benefits designed to attract top talent, including :

Join us at NIC, where your career is not just a job, but a journey towards health sovereignty and a chance to be part of a company that is reshaping the future of natural health solutions.

Natural Immunogenics does not discriminate in employment against anyone based on race, color, sex, religion, national origin, age, disability status or any other trait as protected under local, state or federal law. We are an equal opportunity employer and are dedicated to a policy of non-discrimination in all aspects of employment and company business.