Charleys Philly Steaks is hiring : Social Media Specialist - Content Creator in C

Social Media Specialist - Content Creator

Charleys Kids is a non-profit organization dedicated to making a lasting educational impact in the lives of under-resourced children. Our mission is to strengthen communities through education, primarily delivered by our flagship program, the Children’s Tutoring Initiative (CTI) .

The Children’s Tutoring Initiative (CTI) is an in-school literacy program designed to help elementary students who are reading below grade level. By partnering with schools and community organizations, we connect trained volunteer tutors with students to build essential reading skills that lead to long-term success.

Position Overview

The Marketing and Social Media Specialist plays a key role in telling the story of Charleys Kids and the Children’s Tutoring Initiative. This position is responsible for creating and implementing engaging digital and print content that increases awareness, builds community engagement, and supports program growth.

Key Responsibilities

• Social Media & Content Creation : Develop and maintain a strategic content calendar with 3-4 weekly posts across platforms such as Facebook, Instagram, LinkedIn, and TikTok.
• Create compelling content including photos, videos, graphics, and written stories.
• Share program updates, volunteer spotlights, and organizational milestones.
• Monitor engagement and adjust strategies to improve reach and audience interaction.
• Marketing & Branding : Design and update brochures, flyers, digital graphics, and event materials.
• Support in-store and community-facing marketing campaigns that highlight organizational impact.
• Ensure brand consistency across all communications.
• Website & Digital Presence : Maintain and update CTI and CKF websites with program information, resources, and volunteer opportunities.
• Ensure website content is accessible, clear, and engaging.
• Collaboration & Community Engagement : Partner with CTI staff, schools, volunteers, and the Charleys corporate marketing team to align messaging.
• Capture and share photos, videos, and stories from events, tutoring sessions, and recognition ceremonies.
• Support tutor recruitment efforts through targeted digital campaigns.
• Data & Reporting : Track social media and marketing analytics to measure growth and effectiveness.
• Provide monthly reports with insights and recommendations for improvement.

Qualifications

Why Join Us?

Charleys Kids is an equal opportunity employer and welcomes applications from diverse candidates. We are committed to creating an inclusive environment for all employees.

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