Digital Marketing Analyst
VirtualVocationsMadison, Wisconsin, United Statesjob_description.job_card.variable_hours_ago
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- serp_jobs.job_card.full_time
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A company is looking for a Digital Marketing Analyst to lead the analysis of digital media campaigns and website traffic.
Key Responsibilities
Analyze digital marketing performance to inform strategy and optimize outcomes
Develop dashboards and reports across various platforms
Manage data workflows for Media Mix Modeling (MMM), including collection, cleansing, and integration
Required Qualifications
Bachelor's degree
3+ years in digital marketing analytics, website analysis, or media planning
2+ years of experience with tag manager systems
2+ years of experience with web analytics and visualization tools
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Digital Marketing Analyst • Madison, Wisconsin, United States