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Chief Marketing Officer

Chief Marketing Officer

ACS Air Conditioning Specialist IncCovington, GA, United States
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Chief Marketing Officer

About the role

Own demand generation and brand growth across multi-location HVAC and Plumbing businesses. Youll lead a high-performing team, scale local market playbooks, and build a data-driven engine that turns marketing dollars into booked jobs and profitable revenuewhile managing to a budget.

Key responsibilities

  • Strategy & P&L impact

Build the annual / quarterly marketing plan tied to revenue, bookings, and CAC / LTV goals; allocate budget by market and channel.

  • Create local market entry / growth playbooks (geo expansion, offer strategy, seasonality planning, weather-driven campaigns).
  • Full-funnel demand & channels

    • Scale paid media (Google Ads, Local Services Ads , Meta), organic (SEO, Google Business Profiles , content), email / SMS, and field marketing (home shows, sponsorships, fleet / yard signage, D2D / direct mail).

  • Stand up review-generation and reputation programs; improve star ratings and response SLAs across locations.
  • Ensure conversion excellence : landing pages, CRO, scheduling CTAs, offer testing, and A / B experimentation.
  • Local marketing operations

    • Standardize location pages, NAP consistency, listings, service-area structure, and geo-targeted campaigns.

  • Partner with Ops / Call Center to raise lead-to-booked and booked-to-completed rates (scripting, routing, after-hours coverage).
  • Data, tech, and attribution

    • Own the marketing data stack (GA4 / GTM, dashboards, call tracking, CRM / ServiceTitan) and multi-touch attribution for calls, forms, chats, and LSAs.

  • Define KPIs and cadence : daily / weekly scorecards by market, channel, and offer; act on insights fast.
  • Brand & communications

    • Evolve brand architecture and guidelines; ensure consistent creative across trucks, uniforms, site, and ads.

  • Lead content / editorial calendar (seasonal education, financing offers, maintenance plans).
  • People & partners

    • Recruit, coach, and performance-manage a hybrid team; select and oversee agencies / vendors with clear SLAs and ROAS targets.

  • Compliance & risk

    • Ensure TCPA / CAN-SPAM / SMS compliance, privacy standards, and platform policies across all programs.

    Requirements

  • 7+ years in senior marketing leadership; 5+ years owning acquisition for multi-location residential services (HVAC / Plumbing preferred).
  • Proven track record hitting revenue and CAC / LTV targets across paid search / LSA, local SEO / GBP, social, email / SMS, and direct mail.
  • Strong command of GA4 / GTM, attribution, call tracking (e.g., CallRail / Invoca / WhatConverts), and CRM / ServiceTitan (strongly preferred).
  • Team builder with agency / vendor management experience and disciplined budget ownership.
  • Analytical, experiment-driven operator with excellent communication and change-management skills.
  • Working knowledge of TCPA, CAN-SPAM, and platform ad policies.

    • PI402bb81c242d-31181-38744285

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    Chief Marketing Officer • Covington, GA, United States