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Sales Associate, University Events

Sales Associate, University Events

Loyola Marymount UniversityLos Angeles, CA, US
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Sales Associate For University Events

The Sales Associate for University Events will play a key role in driving revenue and business growth by promoting and selling the university's event spaces, meeting rooms and facilities. This position will actively seek new business opportunities, manage client relationships, and optimize pricing strategies to maximize revenue. A key part of this role will involve attending tradeshows and industry events to network, develop leads, and bring in new business, while maintaining a focus on both short-term and long-term revenue growth. This role combines market research, sales, business development, customer service, and relationship management to ensure revenue generation and successful booking of spaces for a wide range of events, including conferences, workshops, seminars, and more. The ideal candidate will have a passion for hospitality, attention to detail, and a strong drive to contribute to the growth of the university's event business.

Position Specific Responsibilities

  • Sales & Business Development :
  • Identify new revenue opportunities by actively seeking and targeting potential clients.
  • Generate leads and develop relationships to increase sales of event spaces.
  • Respond to RFP's, develop proposals, and negotiate pricing and packages with clients.
  • Assist clients in selecting appropriate venues.
  • Ensure yearly sales goals are met.
  • Conduct market research to understand industry trends.
  • Assist in developing marketing materials and campaigns.
  • Coordinate the preparation of event contracts.
  • Update and maintain sales data and reports.
  • Creative thinking and ability to provide clients with tailored solutions.
  • Client Relationship Management :
  • Build and nurture strong relationships with repeat clients.
  • Offer exceptional customer service.
  • Respond to inquiries quickly and professionally.
  • Administrative Support :
  • Ensure event space bookings, contracts, invoicing, and payments are processed.
  • Ensure all event details are confirmed.
  • Track and update sales performance data.

Loyola Marymount University Expectations

Exhibit behavior that supports the mission, vision, and values of the university. Communicate and employ interpersonal actions that model high standards of professional, responsible, accountable, and ethical conduct. Demonstrate a commitment to outstanding customer service.

Requisite Qualifications

  • A bachelor's degree in business administration, Hospitality Management, Marketing, or a related field preferred.
  • Three years of experience in sales, event management, or hospitality with a focus on venues with various spaces, conferences.
  • Experience in a university / college environment or in conference sales is a plus.
  • Excellent written and verbal communication skills.
  • High attention to detail and strong organizational skills.
  • Proficiency in CRM software, Microsoft Office Suite, and event management software.
  • Strong interpersonal and customer service skills.
  • Ability to manage a high volume of bookings, meet deadlines, and maintain an organized sales pipeline.
  • Understanding of event planning and logistics.
  • The above statements are intended to describe the general nature and level of work being performed. They are not intended to be construed as an exhaustive list of all responsibilities, duties and skills required of this position.

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