Brand Ambassador - Upper Peninsula

Job Title : Brand Ambassador

Department : Marketing

Reports to : Field Marketing Manager

Effective Date : 10 / 18 / 2024

Company Overview :

DreamFields is one of the top 5 cannabis companies in the industry through our leading #1 pre-roll brand, Jeeter. The company is very passionate about producing world-class marketing, high quality, innovative products, delivering unprecedented customer experiences, having cutting-edge operations, and curating an amazing company culture & thriving work environment. With over 1500+ employees we are proud to be one of the most loved employers in the industry. The company continues to experience exponential month-over-month growth as one of the fastest-growing companies in the cannabis industry and we have begun our aggressive national expansion to all the legalized cannabis states in the USA.

Job Summary :

The Brand Ambassador plays a pivotal role in driving brand awareness, fostering strong relationships with key dispensary accounts, and supporting the sales team to meet and exceed goals within the assigned territory. This role requires a dynamic individual who can effectively educate both budtenders and consumers on product benefits, promote brand visibility through events, and ensure flawless execution of visual merchandising standards. Additionally, the Brand Ambassador will collect valuable market insights, handle event logistics, and contribute to the overall success of marketing initiatives by executing promotional strategies. A high level of professionalism, enthusiasm, and knowledge of the industry is crucial in maintaining brand integrity and growing brand loyalty.

Territory & Role Specifics :

This position will serve as Jeeter's first official Brand Ambassador in the Upper Peninsula of Michigan. It is a part-time role that requires travel across the UP to support our dispensary partners with in-store events, trainings, and outreach initiatives. This is a remote position, but applicants must reside in the upper peninsula (Menominee, Marquette, etc.) to effectively support the territory.

Duties and Responsibilities :

• In-store Engagement : Conduct in-store services, including event demos, trainings, and Patient Appreciation Days (PADs) at client dispensaries.
• Product Education : Develop a comprehensive understanding of the product line to effectively communicate its benefits to both dispensary staff and consumers.
• Social Media Content : Capture high-quality video and photo content during events to enhance social media presence and engagement.
• Sales Support : Drive product sales during demos through direct education of budtenders and customers.
• Merchandising : Oversee visual merchandising and ensure proper product placement in dispensary accounts.
• Budtender Training : Lead budtender training sessions to increase product knowledge and administer assessments as needed.
• Administrative Tasks : Process invoices, track accruals, and prepare monthly reports for the marketing team to ensure accurate financial records.
• Market Research : Monitor store traffic, collect feedback, and gather market intelligence to inform marketing strategies.
• Event Coordination : Plan and execute events that align with brand objectives, ensuring seamless execution.
• Inventory Management : Ensure that marketing materials, such as point-of-sale items and collateral, are available and up to date.
• Cross-functional Collaboration : Work closely with the marketing and sales teams to execute promotional requests and strategies from management.

Required Skills and Abilities :

Education and Experience :

Marketing & Sales : 2+ years of experience in marketing, sales, or event promotions, with a proven track record of success.

Physical Requirements :

EEOC : DreamFields is proud to be an equal opportunity workplace. We are committed to equal employment opportunity regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity, or Veteran status.

All candidates must be willing to submit to a background check to be considered for the position.