Senior Digital Analytics ManagerVirtualVocations • Fayetteville, North Carolina, United States
Senior Digital Analytics Manager
VirtualVocations • Fayetteville, North Carolina, United States
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A company is looking for a Senior Digital Analytics Manager to lead digital analytics and reporting initiatives.
Key Responsibilities
Lead the implementation and optimization of Google Analytics 4 (GA4) and other analytics tools for accurate data collection
Develop and manage digital marketing analytics strategies to support omni-channel marketing plans
Create and maintain automated reports and dashboards to provide actionable insights on website performance and user behavior
Required Qualifications
Bachelor's degree in a quantitative field or equivalent experience
8 years of experience in digital marketing analytics or a related role
5 years of experience managing analytics projects and delivering actionable insights
Advanced proficiency with Google Analytics 4 (GA4) and Google Tag Manager
Strong knowledge of SEO, SEM, and digital marketing channels
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Senior Manager Digital • Fayetteville, North Carolina, United States
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