Digital Marketing Specialist

Job Description

Job Description

OUR ORGANIZATION :

Kinexus Group, recognized as one of Nonprofit Times 2017, 2018, 2019, 2020, 2021 and 2022 Best Nonprofits to Work For, is a cutting-edge community development organization with growing initiatives to create an economically thriving Michigan. We are change agents who create solutions for business, workforce, and community challenges to promote economic vitality.

OUR TEAM :

Our team is comprised of competent and caring business professionals who are innovative, resourceful, collaborative, and helpful in facilitating the branding, communications, public relations, and marketing needs of the Kinexus Group family of organizations. This responsibility requires that we be service oriented relative to the marketing needs of all departments, while still telling the Kinexus Group story through a variety of communication channels.

We lead by example by holding true to a high standard of excellence that drives our marketing team to provide outstanding levels of support, service, and products.

We offer a hybrid approach to work, which includes remote and in-person work days. We also offer exceptional benefits and a nationally recognized culture. While this role is flexible with optional remote work, there will be weekly meetings in Benton Harbor that will require on-site presence. Michigan based travel is expected as a component of the role (estimated at 15%).

OUR DESIRED OUTCOMES :

Reporting to and in partnership with the Chief Marketing Officer, the Digital Marketing Specialist will spearhead engagement with Kinexus Group audiences and lead the digital marketing efforts on social media and e-marketing.

WHAT WE EXPECT FROM YOU :

The Digital Marketing Specialist is a key player within the Marketing Team, which supports all Kinexus Group subsidiary organizations. This individual will be given the tools and support needed to carry out and execute all the functions for the position to the best of their ability for all organizations.

• Leads the development and implementation of digital marketing strategy across platforms, aligning campaigns with business objectives and measurable KPIs. The strategies would spread across multiple social media pages and outlets, including Facebook, X, LinkedIn, Instagram, YouTube, and more.
• Exercises independent judgment in identifying target audiences, selecting communication channels, and optimizing content strategies for maximum ROI.
• Plays a key role in shaping brand perception and driving strategic marketing outcomes that support organizational growth and stakeholder engagement.
• Generate, edit, publish and share engaging and authentic content daily (e.g. original text, photos, videos and news).
• Establish a regular cadence for e-newsletter communications based on each audience.
• Share blogs, corporate communications, events, and media through social media and e-newsletters on behalf of Kinexus Group and the family of organizations.
• Attend organizational events to take photos and videos. In some cases, post live footage of the events on various social media outlets.
• Set specific objectives and report on ROI.
• Perform research on current benchmark trends and audience preferences.
• Monitor SEO and web traffic metrics. Continuously refine effectiveness of digital communications activities.
• Leads cross-departmental digital initiatives and collaborates with internal stakeholders to drive marketing innovation.
• Stay up to date with current technologies and trends in social media, email communications, design tools and applications.
• Support planning and execution of special events.
• Other duties as assigned.

MINIMUM REQUIRED SKILLS / ABILITIES :

MINIMUM REQUIRED EDUCATION & EXPERIENCE :

PHYSICAL REQUIREMENTS :

WORK ENVIRONMENT :

WHAT YOU CAN EXPECT FROM US :

We have unique culture that requires individuals to be BOLD, INSPIRATIONAL, ENTREPRENEURIAL and INCLUSIVE. We spend more waking hours with each other than we do with family or friends, so finding someone that adds to our culture is extremely important.

Kinexus Group is an Equal Opportunity Employer / Program. Auxiliary aids, reasonable accommodations and / or services are available upon request for individuals with disabilities. Michigan Relay Center : 711 Voice and TDD. Kinexus is a partner of American Job Centers.