Marketing Strategy Lead
Leads and develops marketing strategies and programs to drive marketing technology, data management, and operational excellence across all marketing functions.
Essential Job Duties / Responsibilities :
- Develops and manages comprehensive marketing technology stack strategy and platform integration optimization.
- Provides expertise in data quality, governance, and marketing database management for operational excellence.
- Maintains leadership of marketing attribution and measurement initiative implementation across all channels.
- Establishes campaign execution support and workflow optimization processes to enhance team productivity.
- Implements vendor relationship management and technology procurement processes for strategic partnerships.
- Drives compliance assurance with data privacy regulations including GDPR, CCPA, and industry standards.
- Supports marketing automation and technology training programs to enhance team capabilities. Complies with all applicable laws / regulations, as well as company policies / procedures.
- Performs other duties as required
Disclaimer : This job description is general in nature and is not designed to contain or to be interpreted as a comprehensive inventory of all duties, responsibilities and qualifications required of employees assigned to the job.
Qualifications :
Bachelor's degree in Marketing, Business, Management or equivalent work experienceFive (5) years' experience in Marketing Operations, Marketing Technology or related disciplineExperience managing people and operations teamsExpertise in marketing automation, CRM, and analytics platformsStrong technical skills and understanding of data managementProject management and process improvement experienceKnowledge of privacy regulations (GDPR, CCPA)Working Conditions :
NonePreferred Qualifications :
Pay Transparency :
Pay :
Additional Details :
FedEx Freight is an Equal Opportunity Employer, including disabled and veterans.