Principal, Luxury Marketing Strategy, F2

Marketing Strategy Leader

Luxury Stores at Amazon is seeking an experienced and results-driven senior leader to create and implement an annual marketing strategy. The ideal candidate will possess a deep understanding of the luxury market and have significant experience building lifecycle marketing strategies and managing complex, cross-functional initiatives. This role will be at the forefront of interactions with both internal and external stakeholders, ensuring alignment across teams and driving creative decision forward efficiently. We are looking for someone who thrives in a fast-paced, dynamic environmentconstantly planning, iterating, and pushing for excellence. This individual leads with confidence, fosters transparent communication, and encourages diverse perspectives to achieve the best possible outcomes. With expert communication skills and the ability to collaborate seamlessly across varying creative disciplines, the successful candidate will navigate ambiguity and provide actionable solutions in real-time, keeping projects on track and at the highest quality.

Key Job Responsibilities :

• Develop and execute year-long marketing strategies to drive awareness and adoption across the product portfolio
• Collaborate in the creation of compelling marketing collateral
• Maintain deep understanding of market dynamics, competitive landscape, and emerging customer needs
• Drive evidence-based decision making through customer insights and market intelligence
• Lead the development of store positioning, messaging, and strategic narrative
• Establish and maintain single-source-of-truth documentation for product positioning, messaging, availability, best practices, and FAQs