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Freelance Brand Designer

Freelance Brand Designer

Marley SpoonNew York, NY, US
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Marley Spoon is a direct-to-consumer manufacturing business with a waste-free supply chain. We deliver top quality fresh ingredients in the exact quantities required with chef-designed easy-to-cook recipes, to thousands of households across the globe. Together we build brands customers love. Currently, we operate various brands that are serving households in the US, Europe, and Australia : Marley Spoon, Martha Stewart & Marley Spoon, Dinnerly, and ChefGood.

Marley Spoon simplifies weeknight cooking and helps busy people skip the supermarket. But in the end, it's simple : We started Marley Spoon because we love cooking and we love eating!

We are looking for an experienced Freelance Brand Designer for a 3-month contract period. Anticipated 20-30 hours per week, fully remote.

The Designer will report directly to our Brand Project Manager and work across both our brands : Martha Stewart & Marley Spoon and Dinnerly. You will be responsible for translating creative briefs into exceptional design work that aligns with each of our brand's positioning for all design needs (printed & online).

What you will do :

  • Refresh and maintain our brand identity guidelines, ensuring consistent implementation across all marketing materials, including digital platforms, print collateral, packaging, and other touchpoints.
  • Collaborate with the marketing and brand team to understand and translate brand strategy into visual concepts and designs that effectively convey our brand values and messaging.
  • Collaborate with cross-functional teams to ensure brand consistency and alignment across all touchpoints.
  • Translate creative briefs and visual concepts into high caliber design executions across online and offline asset needs, including some packaging design.
  • Maintain a thorough understanding of our target audience and their preferences, ensuring that design choices resonate with our customer base.
  • Create engaging and visually appealing designs for various marketing campaigns, including social media assets and ads, emails, newsletters, OOH advertisements, landing pages, fliers, direct mailers, packaging needs, and more.
  • Use feedback and data to continuously improve and iterate on designs, incorporating user insights and best practices.
  • Handle multiple projects simultaneously, on time and to a high caliber meeting stakeholder specifications.
  • Be a key contributor in creative / brand workshop sessions by participating and contributing innovative design ideas to enhance the brand's visual identity.
  • Conduct research and stay up to date with industry trends to ensure our brand remains relevant and competitive in the market.

Minimum Qualifications :

  • Proven experience (at least 5 years) working as a Brand Designer or in a similar role, preferably within a B2C company.
  • Experience with brand design systems, with strong typography, composition, and messaging hierarchy.
  • Ability to verbalize rationale behind design decisions - data-based approach and a strong understanding of how design work can play a key role within performance marketing.
  • Excellent verbal communication and interpersonal skills : ability to verbalize design knowledge and technical principles in an engaging and tangible way to people from both creative and non-creative backgrounds.
  • Proficient in Adobe Creative Suite, Figma, Google Suite.
  • Strong portfolio showcasing a range of design projects, including brand identity, marketing collateral, digital assets, and other relevant work.
  • Solid understanding of design principles, including typography, color theory, layout, and composition.
  • Time management skills and the ability to work on multiple projects simultaneously, meeting deadlines and delivering high-quality work.
  • High level of craftsmanship, organization skills, and detail-oriented problem solver.
  • A pragmatic, flexible, team player, with no ego.
  • Background in food media is a plus!

    • About the company

    Martha & Marley Spoon delivers delicious, 30-minute recipes with farm-fresh ingredients to your door. Learn cooking techniques from Martha Stewart and save time with her meal kit.

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    Brand Designer • New York, NY, US