Social Media Marketing Manager

Job Description

Overview

Creativity is a important as knowing your stuff with this role. This role is essential in enhancing our brand presence across various social media platforms, engaging with our audience, and driving traffic to our website. The ideal candidate will have a strong understanding of social media marketing strategies, content creation, and analytics to effectively manage and grow our online community.

Responsibilities

• Develop  and  implement  comprehensive social media strategies to increase brand awareness and engagement.
• Create  compelling content and images tailored for various platforms including Facebook, Instagram, YouTube, and Tik Tok.
• Monitor  social media channels for trends, feedback, and conversations using social listening tools.
• Manage  social media advertising campaigns, including Facebook Advertising, to drive targeted traffic.
• Collaborate  with the graphic design team to produce visually appealing graphics using Canva and Adobe Creative Suite.
• Use  and  Analyze  performance metrics through Google Analytics and web analytics tools to assess the effectiveness of campaigns.
• Engage  with followers by responding to comments and messages in a timely manner, fostering relationship management.
• Conduct  proofreading of all content before publication to ensure accuracy and adherence to brand guidelines.
• Stay  updated  on industry trends and best practices in digital marketing, e-commerce, and public relations.

Experience

Job Type : Full-time

Benefits :

Work Location : In person