Senior Manager, Earned Media (New York)

Senior Manager, Earned Media

Weber Shandwick is seeking a Senior Manager to join our Integrated Media team within our New York Consumer Practice. We are seeking a strong Senior Manager to join our Earned Media team within our Consumer Practice. You love the thrill of the pitch, building relationships with media, and constantly immersing yourself in pop culture, trends, and the world of sports. As a Senior Manager, you will have the opportunity to work on top-tier brands across a variety of consumer categories, with a focus on bringing stories to life at the intersection of culture, lifestyle, and sports.

What You Will Be Doing

• Develop a strong understanding of the client's business and target audience, and work with strategists and creative team members to deliver innovative and integrated programs that earn attention
• Generate story ideas and topic angles, draft media materials, and pitch media to land earned coverage
• Monitor media outlets, understand industry issues that directly and indirectly affect the client, and analyze and distill meaningful insights from media coverage
• Support executive visibility efforts for clients including identifying, pitching and securing interviews and speaking engagements for C-suite
• Develop strategic messaging for clients and support the creation of media plans and proposals that take an integrated approach to driving awareness with target audiences
• Provide thoughtful recommendations for content creation and distribution across multiple channels to support paid, owned and earned channels
• Oversee client activations and programs including cultural / sporting events (e.g. Super Bowl, World Cup, Olympics, etc.)
• Counsel, coach and develop junior staff
• Lead logistics planning for media and other influencer events
• Support the development of KPIs to maximize media relations impact
• Highlight results, measuring success and promoting wins and key learnings to client

Competencies

Basic Qualifications

The Weber Shandwick Collective recognizes that your health and wellbeing are a priority. This is why we offer a full suite of benefits including :

This is a hybrid role tied to our New York office.

NYC Salary range : $85,000 - $100,000

Weber Shandwick is proud to be an Equal Opportunity / Affirmative Action employer. Weber Shandwick recruits qualified applicants without regard to race, color, religion, gender, age, ethnic or national origin, protected veteran status, physical or mental disability, sexual orientation, gender identity, marital status or citizenship status.