Product Marketing Manager - Outerwear

Outerwear Product Marketing Manager

At Columbia, we're as passionate about the outdoors as you are. And while our gear is available worldwide, we're proud to be based in the Pacific Northwest, where natural wonders are our playground.

Every product we make and every task we undertake is inspired by the famous words of our founder Gert Boyle : "It's perfect. Now make it better." As pioneers of relentless improvement, we are constantly evolving.

We believe the outdoors is ours to protect and strive to keep our planet healthy. We believe in empowering people to experience the outdoors to the fullest.

And we believe in you.

We are looking for a passionate and strategically minded Outerwear Product Marketing Manager to lead product marketing initiatives across a range of lifestyle and activity-based business categories. This role is ideal for someone with a strong track record of success in product marketing, a passion for outdoor performance & style, and who understands the unique needs of hikers, trail runners, and outdoor enthusiasts. You'll reflect the voice of the consumer, shaping product stories that resonate with target audiences, and drive brand loyalty.

How You'll Make a Difference

• Outdoor-Focused Product Positioning : Craft compelling product narratives that highlight performance, style, durability, sustainability, and innovation tailored to outdoor consumers.
• Go-to-Market Leadership : Drive seasonal GTM strategies for outdoor apparel collections, ensuring alignment across product, brand, and commercial.
• Consumer & Market Insights : Analyze Outerwear market trends, consumer behaviors, and competitor activity to inform product development and marketing strategies.
• Product Lifecycle Management : Oversee the full lifecycle of outerwear productsfrom concept to launch, ensuring alignment with brand and long-term business goals.
• Sales Enablement : Develop tools and training for sales teams and retail partners that highlight technical features, use cases, and brand storytelling to enable sell-in.
• Cross-Functional Collaboration : Work closely with Product Creation, Product Line Managers, Designers, Merchants, and Digital Marketing to ensure cohesive and authentic messaging.
• Performance Analysis : Track product and campaign performance, consumer feedback, and sell-through data to refine future strategies.

You Are

You Have

Columbia Sportswear Company is an equal opportunity employer. All qualified applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, national origin, disability, protected Veteran status, age, or any other characteristic protected by law. Columbia Sportswear is committed to working with and providing reasonable accommodation for individuals with disabilities.