Area Leader - New Market Expansion

Area Leader, New Market Expansion

Our restaurants are only the tip of the flame. If you're looking for a fast-paced, innovative and welcoming workplace then a career with our Corporate Familia is right for you.

What's in it for you!

Competitive pay and bonus

Medical + Dental + Vision Insurance

401(K) Plan with match and immediate vesting

Flexible Spending Accounts

Vacation + Sick Pay + 12 Paid Holidays

Amazing office culture

Free El Pollo Loco food (Dine Out Card) + Restaurant Discount

Discounts on theme parks, movie tickets, sports events, hotels and more

Position Purpose

The Area Leader, New Market Expansion is responsible for overseeing the operations of multiple restaurant locations within a designated geographical area while driving business growth to support market expansion initiatives and new restaurant openings (NROs).

Essential Duties and Responsibilities

Lead New Restaurant Opening (NRO) efforts within the market, including interviewing and selecting staff, coordinating cross-functional support, and ensuring successful launches and sustained performance.

Hire, train, lead, coach, develop, and mentor restaurant leadership teams including General Managers (GMs), Assistant Managers (AMs), and Shift Leaders (SLs), including one-on-one training, role modeling, developmental job assignments, and guided self-study materials.

Provide ongoing coaching to ensure all team members consistently meet and / or exceed expectations.

Foster a positive and collaborative work environment within designated area, promoting a culture of excellence and teamwork.

Implement and maintain operational standards, ensuring consistency across all locations in compliance with federal / state / local laws including employment laws, food quality and safety standards, and employee / restaurant safety policies and procedures. Manage annual budgets for each assigned restaurant location, working to achieve financial targets.

Monitor and analyze key performance indicators (KPIs) to identify areas for improvement and implement corrective actions. Provide timely, insightful feedback, and proactive guidance to restaurant management.

Ensure control over assigned area costs through effective inventory management, labor scheduling, and resource allocation leadership.

Collaborate with each General Manager, crafting strategic plans to reduce costs, boost sales, and optimize profit to maximize results over previous year's performance benchmarks and in alignment with budgetary standards.

Partner with each General Manager to drive catering sales growth across the assigned territory, ensuring strong execution and outreach to maximize revenue potential.

Conduct regular meetings and restaurant visits (i.e., deep dive inspections, area tours, announced / unannounced visits, etc.) to ensure compliance with proper staff training and scheduling, employee relations and performance management, inventory control, food and customer safety, cleanliness, and other operational standards.

Preserve brand integrity of restaurant facilities through established brand and performance standards.

Provide effective and timely resolution to escalated customer complaints.

Collaborate with the People Services Department to resolve team member conflicts and address employee relations matters that cannot be resolved at a lower management level.

Work cross-functionally with the People Services and Loss Prevention departments to investigate and settle security and cash handling violations.

Represent the Company at state and federal agency hearings, conferences, meetings, as needed.

Collaborate with the Operations Services, Training, and Marketing teams to execute regional marketing strategies and promotions (i.e., LTO modules).

Stay informed about industry trends and competitor activities to make informed business decisions.

Champion effective vertical and horizontal communications within the area including company-wide news of interest, upcoming events, limited time offers, promotions, product developments, "Best Practices" among peers, etc.

Support future market expansion initiatives, including potential growth in the Southeast region.

Other activities, duties or responsibilities that are assigned by your supervisor.

Qualifications Education, Experience, License / Certifications

To perform this job successfully, an individual must be able to satisfactorily perform the essential functions of the job. Reasonable accommodation will be made to enable individuals with disabilities to perform the essential functions of the job. The requirements listed below are representative of the education and / or experience required.

Education / Work Experience : High school diploma or equivalent (GED) required, BA / BS degree preferred; 8+ years of QSR or restaurant experience at an Area Leader or District Manager level required with a proven track record of successfully launching new restaurant openings.

License / Certifications : Possess and maintain a valid driver's license.

Knowledge, Skills, and Abilities :

Experience with successfully recruiting, building, and developing a team (based on current and future needs).

Proven experience in a Multi-Unit / Area Manager role within the Quick Service Restaurant industry.

Strong understanding of QSR or multi-unit retail / restaurant / hospitality operations, including food safety, quality standards, and customer service.

Ability to analyze financial reports and implement strategies for business improvement.

Confidence in execution of strategic initiatives.

Must be decisive and able to make fact-based decisions.

Strong analytical and problem-solving mindset and skills; meticulous attention to detail.

Ability to effectively communicate with internal and external business partners.

Ability to prioritize and plan work assignments and work under pressure of frequent and tight deadlines.

Ability to read, write, and interpret complex reports, documents, and correspondence.

Adept at managing and prioritizing competing time sensitive requests while working well in a team atmosphere that may be under pressure.

Ability to exercise independent judgment on matters of significance to the company.

Ability to work weekends and extended work schedules as needed.

Must be willing and able to travel locally within the assigned territory and to out-of-state restaurant locations and the Support Center, as needed by car or airplane.

Our Company

In 1980 the first American El Pollo Loco opened on Alvarado Street in Los Angeles, quickly becoming a destination for the best citrus-marinated, fire-grilled pollo in town. Over the past four decades, El Pollo Loco has grown into more than 490 restaurants across 7 states, becoming an L.A. mainstay and cultural benchmark along the way. And today, we continue to work just as hard to always provide customers with fresh and innovative L.A. Mex from our famous family dinners to Mexican entrees.