Senior Director, Public Relations & Partnerships

Senior Director, Public Relations & Partnerships

Join to apply for the Senior Director, Public Relations & Partnerships role at Banana Republic

Senior Director, Public Relations & Partnerships

Join to apply for the Senior Director, Public Relations & Partnerships role at Banana Republic

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About Banana Republic

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.

About Banana Republic

Born from two California creatives fueled by their explorer spirits, Banana Republic has repositioned itself as a premium, experiential lifestyle brand for today’s modern world. Designed for a life where anything is possible, we use the finest materials with the latest fabric innovations to create timeless, versatile clothing, jewelry, shoes and handbags. Through our home and art collections, we extend beyond apparel and are a part of our customers' lives at home.

We are creating memorable, immersive experiences online and in-store that build lasting relationships and solve our customers’ lifestyle needs. Our team is made up of passionate and curious storytellers who are pushing the boundaries to deliver consistent, quality product through an elevated customer experience. Sound interesting? Join us as on the BR journey as we create what’s next.

About The Role

The Senior Director of PR & Partnerships is responsible for driving growth of Banana Republic’s footprint in culture and ensuring a consistent and cohesive voice and experience for across all external PR, partnerships, and event initiatives. Reporting to the Head of Marketing, you will orchestrate holistic activations across these verticals aligned to Banana Republic’s goals and broader marketing objectives. You will build relationships with major brand and talent partners and key media outlets, while also collaborating closely with the Marketing leadership team to ensure consistent alignment and amplification of key messages across paid, owned, and earned media.

What You'll Do

• Architect a cohesive strategy across PR, partnerships, and events aligned to Banana Republic goals and objectives
• Orchestrate activations across PR, partnerships and events by overseeing a comprehensive calendar for the PR & Partnerships team
• Partner with Brand Marketing leadership to align paid, owned, and earned media activations
• Develop the strategic vision for Banana Republic’s PR to increase brand relevance, awareness and engagement across traditional and digital media platforms
• Own strategic relationship with PR agency and key media outlets, continually seeking out opportunities for brand exposure
• Serve as the external communications lead for Banana Republic, ensuring consistent messaging in support of the brand’s reputation and interests
• Guide holistic partnership strategy, ensuring partnership and collaborations drive relevance complement brand positioning and marketing efforts to achieve goals
• Cultivate and develop relationships with like-minded brands, celebrities, influencers, organizations, and other relevant stakeholders for new potential partnerships
• Surface innovative partnership opportunities including co-branded collections, limited-edition collaborations, and exclusive deals to drive revenue growth
• Steer all Banana Republic event activations, ensuring the creation of impactful, cohesive events aligned to key product launches and marketing campaignsNegotiate and oversee contracts for partnerships and sponsorships, including contract renewals
• Negotiate and oversee contracts for partnerships and sponsorships, including contract renewals

Who You Are

Benefits at Banana Republic

Gap Inc. is an equal-opportunity employer and is committed to providing a workplace free from harassment and discrimination. We are committed to recruiting, hiring, training and promoting qualified people of all backgrounds, and make all employment decisions without regard to any protected status. We have received numerous awards for our long-held commitment to equality and will continue to foster a diverse and inclusive environment of belonging. In 2022, we were recognized by Forbes as one of the World's Best Employers and one of the Best Employers for Diversity.

Salary Range : $195,800 - $269,300 USD

Employee pay will vary based on factors such as qualifications, experience, skill level, competencies and work location. We will meet minimum wage or minimum of the pay range (whichever is higher) based on city, county and state requirements.

Seniority level

Seniority level

Director

Employment type

Employment type

Full-time

Job function

Job function

Marketing, Public Relations, and Writing / Editing

Industries

Retail

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