Public Relations Specialist

LaunchPad Creative is a boutique marketing and communications agency serving private equity firms, asset managers, and financial services companies. We specialize in branding, PR, and digital strategy that elevates our clients’ visibility and delivers data-driven results. We are a collaborative team of creatives, strategists, and analysts who love helping great companies stand out.

ROLE OVERVIEW

We are seeking a Public Relations Specialist to join our growing team. This will be a remote position, but the person will ideally be located in Charlotte, North Carolina.

The Public Relations Specialist supports public relations activities for LPC’s financial services clients. Day-to-day job responsibilities include writing, editing, producing content, disseminating and supporting social media efforts, and fostering media relationships. This person assists in implementing the strategic plan, including (but not limited to) outreach for editorial content, establishing relationships with editors and reporters, and conducting research.

RESPONSIBILITIES

• Write, edit, and distribute press releases, bylined articles, and other materials via MuckRack, HubSpot, and social media channels
• Develop and maintain media lists, build relationships with key journalists, and identify earned media opportunities
• Collaborate with Marketing Account Managers and clients to build and manage annual editorial calendars
• Partner with the creative team to produce supporting visuals, videos, and other multimedia assets
• Research and track speaking opportunities, conference panels, and awards
• Track and report key PR metrics to demonstrate and improve campaign effectiveness
• Ensure brand consistency across all client communications
• Support tracking of PR and community outreach budgets

QUALIFICATIONS

WHAT WE OFFER