Email Marketing Manager

Job Description

Job Description

The Email Marketing Manager plays a key role in executing personalized marketing campaigns across multiple brands within the organization. This role focuses on CRM list segmentation, campaign execution (email and SMS), and automation management in Salesforce Marketing Cloud (SFMC).

The ideal candidate combines hands-on technical ability with an understanding of digital marketing best practices. This person ensures that marketing communications are accurate, timely, and aligned with business goals across all brands.

Key Responsibilities

CRM List Segmentation & Data Management

• Build and maintain audience segments using Data Extensions, Filters, and SQL Query Activities.
• Manage subscriber keys, contact data models, and relationships within Contact Builder.
• Maintain data integrity across multiple business units, ensuring synchronization with CRM and external systems.
• Implement segmentation logic based on customer lifecycle, service category, or behavioral data.
• Uphold data privacy and compliance standards (CAN-SPAM, TCPA, GDPR).

Campaign Execution (Email, SMS, and Journeys)

Platform Administration

Collaboration

Minimum Qualifications :

Preferred Qualifications :

We Offer :

Salary range for this position : $75,000 - $85,000

Please note that this is an in-office position - remote or hybrid work arrangements are not offered

Senske is an equal opportunity employer