Integrated Marketer
We believe that data-enabled digital capabilities and customer experiences, data-driven decisions, and predictive commercial insights, are all essential to achieving customer value and business growth at scale. The Digital organization drives this at Arrow by creating scalable, innovative, value-creating digital strategies, capabilities, and operations for the Global Components business.
The Integrated Marketer is a strategic role focused on developing and leading comprehensive marketing programs that seamlessly integrate across multiple channels and touchpoints. This individual will be a part of a team of marketing professionals to ensure consistent brand messaging, cohesive campaign execution, and alignment with business objectives. The ideal candidate will have a proven track record of developing innovative integrated marketing strategies that drive measurable results and possess strong leadership capabilities to inspire and guide their team and stakeholders toward achieving marketing excellence.
If you're passionate about breaking down silos between marketing disciplines and creating unified, impactful marketing experiences that deliver business growth, this is the role for you!
What You'll Be Doing :
Strategic Leadership
- Lead best-practices review of media and creative strategies to maximize ROI of campaigns
- Develop and implement comprehensive integrated marketing strategies aligned with business objectives
- Collaborate closely with cross-functional teams to ensure seamless integration of marketing objectives and consistent brand messaging
- Shape the strategic & execution vision for communications across digital markets
- Guide budget allocation across channels to optimize performance & ROI
- Lead the planning and execution of comprehensive marketing campaigns spanning diverse platforms
- Drive innovation in marketing approaches & adopt emerging technologies & channels
Operational Excellence
Monitor and evaluate campaign performance, measure ROI, and provide regular reports to leadershipEstablish KPIs and metrics to track marketing effectiveness across channelsTrack performance of campaigns to provide data-backed insights to optimize campaigns and find new opportunity areasManage company and product branding initiatives and standardsEnsure alignment between marketing activities and sales objectives to drive revenue growthMaintain good relationships with major stakeholders in the companyLead brainstorming of new marketing ideas for digital and social mediaFoster cross-functional collaboration between marketing specialties to create unified campaignsWhat We Are Looking For :
8+ years of experience in marketingProven track record of developing and implementing successful integrated marketing strategiesStrong organizational, leadership, and communication skillsDeep understanding of multiple marketing channels including digital, social, content, events, and traditional mediaProficiency in analytics tools and data-driven decision makingStrong communication, presentation, and leadership skillsExperience with marketing automation platforms and CRM systemsAbility to manage complex and multi-channel campaignsStrategic mindset with ability to translate business objectives into effective marketing plansInternational marketing experienceKnowledge of digital transformation and emerging marketing technologiesProven ability to increase marketing effectiveness and efficiency leveraging critical thinking and analysisExperience with change management and organizational developmentExperience with marketing resource management and workflow optimizationPreferred Qualifications :
Experience in B2B marketing, particularly in technology or components industriesUnderstanding of marketing attribution models across multiple touchpointsWork Arrangement :
Hybrid : 3 days in office / 2 days work from homeWhat's In It For You :
At Arrow, we recognize that financial rewards and great benefits are important aspects of an ideal job. That's why we offer competitive financial compensation, including various compensation plans and a solid benefits package.
Medical, Dental, Vision Insurance401k, With Matching ContributionsShort-Term / Long-Term Disability InsuranceHealth Savings Account (HSA) / Health Reimbursement Account (HRA) OptionsPaid Time Off (including sick, holiday, vacation, etc.)Tuition ReimbursementGrowth OpportunitiesAnd more!Annual Hiring Range / Hourly Rate : $89,900.00 - $110,000.00
Actual compensation offer to candidate may vary from posted hiring range based upon geographic location, work experience, education, and / or skill level. The pay ratio between base pay and target incentive (if applicable) will be finalized at offer.
Location : US-GA-Alpharetta, Georgia (Sanct)
Time Type : Full time
Job Category : Marketing and Communications
EEO Statement : Arrow is an equal opportunity employer. All applicants will be considered for employment without attention to race, color, religion, gender, age, sexual orientation, gender identity, national origin, veteran or disability status.