SEO Content Specialist Job at Sunco Lighting, Inc. in St. Louis

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Overview

Sunco.com is a leading online lighting retailer headquartered in Valencia, CA. Thanks to our amazing and talented employees, we are one of the largest online lighting retailers in the US. We value a collaborative, open, and people-first culture and are invested in making Sunco a positive place where our team members thrive every day. With our new state-of-the-art distribution center in Georgia, we continue to expand our reach and enhance our ability to serve our customers with excellence and efficiency. Join us and be part of a dynamic team that is lighting the way to a brighter future.

What We Do

We light up the world, literally. Customers have chosen Sunco to provide millions of LED lights and trust us for our exceptional customer service, eco-conscious product expertise, and unmatched value.

About The Role

The SEO Content Specialist is responsible for driving content accuracy, discoverability, and brand consistency across Sunco\'s digital platforms. This role focuses on advanced SEO best practices, crafting optimized product titles, metadata, and descriptions, while maintaining up-to-date and conversion-driven content across Shopify, Amazon, and other digital assets. The ideal candidate has strong technical SEO expertise, excellent English writing and proofreading skills, and an analytical mindset to support SEO initiatives, blog research, and ongoing content enhancements. This position works cross-functionally with Product, Marketing, Design, and Content teams to support new product launches, platform accuracy, and long-term search performance.

What You\'ll Do

• SEO-Focused Product Copywriting : Write keyword-optimized product titles, brief descriptions, and metadata for Shopify, Amazon, and product packaging. Includes SEO research, formatting adherence, and multilingual caution text (provided templates).
• Content QA Across Platforms : Review content across Amazon, Shopify, Figma, and Sunco.com for consistency, brand tone, grammar, and product data accuracy.
• Shopify & Google Metadata : Write, optimize and maintain metadata for Shopify listings, including SEO descriptions for Google search previews. Update comparison charts with new SKU data.
• Alt Text for Shopify Blocks : Create SEO-optimized, descriptive alt text for all images in Shopify Enhanced Brand Content (A+), improving accessibility and search performance.
• Amazon & Shopify Listings Maintenance : Write product titles and bullet points using structured templates and keyword research. Ensure accuracy and keyword integrity across listings.
• Sunco.com Copy Updates : Revise and optimize Sunco.com category and landing page copy to improve clarity, performance, and alignment with SEO goals.
• Voiceover Copy for Product Videos : Draft engaging voiceover scripts for product videos using ElevenLabs, ensuring tone and clarity align with brand standards.
• SEO Research for Blog Content : Conduct keyword and topic research for blog articles, providing foundational SEO insights and content outlines for Sunco’s editorial strategy.
• Amazon Comparison Chart Accuracy : Audit and update Amazon comparison charts to ensure all SKUs are included, correctly formatted, and keyword-aligned.
• YouTube Content Maintenance : Ensure YouTube descriptions, product links, and video titles remain accurate and optimized for discoverability.
• New Product Naming : Generate on-brand, SEO-friendly product name suggestions for new product launches.
• Negative Customer Experience (NCX) Monitoring : Monitor Amazon listings for patterns of negative customer feedback (e.g., low ratings, recurring complaints), flag high-priority issues, and suggest copy or content updates to reduce friction and improve clarity.
• Product Manual, Listing Asset, and Spec Sheet Revisions : Review and revise product manuals, spec sheets, and listing assets for grammar, clarity, accuracy, and alignment with updated product specs and branding guidelines.

Qualifications

Additional Requirements

How To Apply

Job Type : Remote (International Contractor)

Compensation : 5 to 15 USD per hour (Depends on Location and Experience)

Disclaimer

This is not necessarily an exhaustive list of all responsibilities, duties, skills, efforts, requirements, or working conditions associated with the job. While this is intended to accurately reflect the current job, management reserves the right to revise the job or to require that other or different tasks be performed as assigned.

Sunco Lighting Inc. provides equal employment opportunities to all employees and applicants for employment and complies with Ban the Box laws, which prohibit us from inquiring about an applicant\'s criminal history until after a conditional job offer has been made. We also prohibit discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state, or local laws.

This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation, and training. Sunco values privacy as a top priority. To understand more about the data we collect and process as part of our application, please view our Sunco Privacy Notice.

The Pay Range For This Role Is 5 - 15 USD per hour (Remote (Philippines)); 5 - 15 USD per hour (Remote (Singapore)); 5 - 15 USD per hour (Remote (South Africa)).

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