Field Marketing ManagerHTO EMP LLC • Fort Worth, TX, US

Field Marketing Manager

HTO EMP LLC • Fort Worth, TX, US

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Job Description

Salary : Commensurate w / Experience

Overview : About HTeaO :

HTeaO is a thriving franchise brand redefining the beverage experience through premium tea offerings and authentic connection within our CommuniTEAs. With rapid national growth and an unwavering commitment to quality, community, and culture, HTeaO is seeking dynamic talent to help scale our impact.

Position Overview :

The Field Marketing Manager is responsible for managing the marketing strategies, tools, processes, and programs that support the execution of HTeaOs Brewing Purpose within our CommuniTEAs and Local Brand Programs. This role will collaborate closely with cross-functional teams to ensure brand consistency, local relevance, and executional excellence across all franchise markets.

Responsibilities :

Local Brand Marketing

Collaborates with the Vice President of Marketing to evaluate the specific marketing needs of assigned markets, establishing a tailored support approach, focus areas, and expectations based on market coverage needs, divisional priorities, and individual store performance

Develops trade areas through both on-the-ground and remote initiatives by forming new partnerships and sponsorships, while managing the internal Community Request System (CRS) and overseeing the execution of quarterly marketing plans

Enforces HTeaOs brand standards, serving as the Filed Marketing lead during transitional periods for both new and established markets

Builds active community involvement by driving in-Store fundraisers and fostering overall growth in large order sales

Develops and executes business unit marketing plans aligned with divisional marketing priorities, including objectives for sales, customer growth, ROI, and brand goals

Leverages ROI methodologies to measure the effectiveness of marketing plans and recommends adjustments to improve outcomes

Participates in ongoing training to remain current on marketing programs and philosophies

Provides support for national activations, influencer engagements, within assigned markets as needed

Qualifications :

Bachelors degree in marketing, Communications, or a related field.

Strong writing, editing, and communication skills.

Creative thinking and the ability to generate innovative ideas.

Excellent time management and organizational skills.

Ability to work in a fast-paced environment and adapt to changing priorities.

Passionate about people with a genuine desire to understand our guests and operating partners needs and values.

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Field Marketing Manager • Fort Worth, TX, US