Senior Marketing Automation Specialist
VirtualVocationsCranston, Rhode Island, United Statesjob_description.job_card.30_days_ago
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A company is looking for a Senior Specialist, Marketing Automation & Campaigns.
Key Responsibilities
Execute and manage end-to-end digital campaigns targeting Tier 1-3 accounts
Build, launch, and optimize paid campaigns on LinkedIn Ads and Google Search
Monitor performance and report on campaign metrics to improve ROI and inform future strategies
Required Qualifications
3-5 years of experience in B2B digital marketing, demand generation, or ABM execution
Hands-on experience with LinkedIn Ads, Google Ads, and email automation platforms (preferably Pardot or Salesforce Marketing Cloud)
Familiarity with ABM principles and collaboration with sales teams
Comfortable analyzing performance data and making data-driven recommendations
Highly organized with strong campaign setup and optimization skills
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Marketing Specialist • Cranston, Rhode Island, United States
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