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Head of Customer Acquisition &ndash
Head of Customer Acquisition &ndashAdvantra Consulting Group • CA, United States
Head of Customer Acquisition &ndash

Head of Customer Acquisition &ndash

Advantra Consulting Group • CA, United States
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Role : Head of Customer Acquisition AI Wallet

Location : Remote or Bay Area.

Remote. Full time.

About the job :

Advantra is partnering with a high-growth fintech and crypto startup in Remote or Bay Area to hire a Head of Customer Acquisition to scale the user base for an AI-powered trading wallet.

About the role :

You will lead the end-to-end acquisition engine for iOS, Android, and web users. You will define audience segments, optimize onboarding flows, run campaigns, and manage performance metrics. You will work closely with product, engineering, and design teams to drive activation, funded trades, and long-term engagement. You will identify new growth channels and experiment with creative strategies to maximize trader acquisition.

Responsibilities :

  • Lead global user acquisition strategy across mobile and web platforms.
  • Define and optimize acquisition offers, referral programs, and trading incentives.
  • Develop audience segmentation frameworks using data, research, and insights.
  • Identify new growth channels and whitespace opportunities.
  • Build creative and media briefs to execute impactful campaigns.
  • Partner with product, engineering, and design to optimize onboarding and conversion flows.
  • Monitor CAC, payback, active user growth, and channel performance.
  • Establish benchmarks and feedback loops to improve acquisition performance.
  • Collaborate with finance and leadership on growth targets and resource allocation.

Core requirements :

  • 6+ years of experience in customer acquisition for mobile apps.
  • Proven track record managing campaigns from strategy to execution.
  • Experience in performance marketing and brand strategy for high-growth products.
  • Hands-on with Agile teams and cross-functional collaboration.
  • Data-driven with strong analytical and project management skills.
  • Experience optimizing acquisition funnels and onboarding flows.
  • Familiarity with iOS, Android, and web app growth metrics.
  • Portfolio or case studies demonstrating measurable growth outcomes.
  • Experience working in fintech, crypto, or trading environments.
  • Strong communication and collaboration skills in fast-paced teams.

    • Nice to have :

  • Crypto-native with personal trading and wallet experience.
  • Experience with tokenomics or Web3 community engagement.
  • Knowledge of multi-chain or cross-chain growth strategies.
  • Familiarity with AI-powered product growth features.
  • Prior experience at early-stage startups or founding teams.

    • How to apply :

    Email careers@theadvantra.com with links to shipped work and a short note on what you owned. Company name shared after the intro.

    About Us :

    Advantra-Upstart Crew is a search program inside Advantra Consulting. We partner with early stage and high growth startups to hire the top 2% in Tech and GTM. We run end to end searches, from single role headhunts to full team build outs, using domain experts and a vetted network to deliver tight shortlists. We stay close to founders and candidates so the relationship lasts beyond the first hire.

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    Head Of Acquisition • CA, United States

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